2. To communicate knowledge To raise awareness To deepen understanding To empower listeners To clarify options for action NOT to advocate, persuade, influence or make a call to action

3. Speeches of Definition Speeches of Description Speeches of Demonstration Speeches of Explanation

4. Answers the question, “What is…?” Example: “What is schizophrenia? Identify the essential qualities and meaning

5. Defining something by what it does “Schizophrenia is a psychological disorder that causes delusions, disorganized thinking, hallucinations and paranoid thoughts.”

6. Defining something by stating what it is not “Schizophrenia is not the same as multiple personality disorder or bipolar disorder and schizophrenics are not psychopaths.”

7. Defining something by providing several concrete examples “In the movie, A Beautiful Mind, Russel Crow’s character (Dr. Nash) suffers from schizophrenia.” “Schizophrenics often hear voices that encourage them to harm themselves or others.”

8. Defining something by comparing it to something synonymous “Schizophrenia is a severe psychosis, but is very unique in its manifestation.”

9. Defining something by illustrating its root meaning “The term schizophrenia comes from the Greek roots ‘skhizein’ meaning ‘to split’ and ‘phren’ which means ‘mind.’

10. Should give the audience a clear picture of your subject Should offer a vivid portrayal You must create, vivid, picture-like realization in the minds of your listeners Colorful, clear, concise language is essential

11. “How to” Empower listeners to be able to perform the process themselves Follow a very clear sequential pattern Visual aids are very helpful!

12. Offer information about topics that are abstract or complicated Should make use of: Simple, concrete language Analogies Examples Visual aids Definitions