1. www.OrangeBeetle.com ALAN THE HAIRDRESSER! Even when life seems good … it drives you nuts, right?

2. www.OrangeBeetle.com ANOTHER NUMBER… ME! Human Average School failure Change careers late Family man Bored Tied down In a rut Making good money Hated routine Being an employer Long hours Hassle Taxman Vatman Business hassles Crazy guy Etc, etc, etc.

3. www.OrangeBeetle.com NO WAY… I NEED A CHANGE … DO YOU? Where now? How do I get there? How do I take my first step? Make a start? All too much for me? INTERNET. INFO. ME. It takes one step but … YOU HAVE TO TAKE IT!

4. www.OrangeBeetle.com OK … WHAT DO I SELL? What do I know? How do I get there? How do I take my first step? Make a start? How? MY RULES …only … ZERO negotiation. It has to be under your rules!

5. www.OrangeBeetle.com NOTHING IS HARD ONLINE BUT EVERYTHING IS HARD, RIGHT? Computing Website Emailing Inbox Outbox Getting paid Getting known Automation But … “ here’s the TRUTH you’ll have to do something but something can be easy”

6. www.OrangeBeetle.com HAIREE.COM IS BORN … MY FIRST WEBSITE. Expert Everything and nothing Rebel in the industry of salesmen and giants NO ADS Reveal all “ get a voice or don’t get heard. Copy, YES but be different”

7. www.OrangeBeetle.com WHERE AM I NOW. WHERE YOU COULD GO, JOIN ME Digital e-books Low price, high price Audio books Front-end online Back-end $167.00 Speaking invites bladdey, bladdey, blah… MY BEST DAY 10 X $167.00 $1,670

8. www.OrangeBeetle.com HAIRDRESSER TO SIX FIGURE COPYWRITER HAIRDRESSER TO SIX FIGURE COPYWRITER Transition How Then Now What next? “Clients never wanted a haircut … it had to be a look. Here’s what I do and what I learnt … LISTEN UP!”

9. www.OrangeBeetle.com THE KEY ONLINE MIND GAMES Think like your searcher Google like your searcher Develop habits like your searcher Become your searcher If you don’t do that … you’ll never sell a bean online believe me!

10. www.OrangeBeetle.com COPY VISUALS AND STORYBOARDS Words: not a beetle it’s a bug Buzz Words In Sayings Key Phrases Images Proofs Give your targets what they see in their minds… words, pictures

11. www.OrangeBeetle.com GIVE YOUR VISITORS WHAT THEY EXPECT … IN SECONDS Golf website: How to improve Custom car website: How to get the look. Child rearing website: avoid sleepless nights Making money website: tell me how much Copywriting website: words and plenty of them Book website: find it fast, how much, what's inside. price Auction website: locate it. Picture. Price. Delivery. Over deliver on arrival and YOU BECOME “the expert”

12. www.OrangeBeetle.com ESSENTIAL “4” P P P P’S Perception is absolutely crucial –Expert, amateur, guru, copycat … how do your prospect see you? Pull targets right in in –Headlines, sub-heads, lead paragraph, bullets, boxes, P.S.’s, grabbers, graphics, photographs, links and more Prove without fail your cause and answer questions –Qualify, offer, flow, value, testimonials, guarantee, credibility, samples, seals, size, proof and justify Push them to act –Trial closes, scarcity, bonuses, options, payments, forms, c

13. www.OrangeBeetle.com WHERE DO YOU START Build a mental picture Research everything you can Find out discover Become a detective Ask Overture and Google See them in your mind Forums are the easiest and fastest place to discover your targets “traits” and … Buying habits!

14. www.OrangeBeetle.com YOUR WEB SALES COPY Focused Tool to get the job done Purpose of the copy Descriptive Technical Short and sexy Snappy Funny Formal Corporate Boring exciting “Just talk to me buddy in a voice I understand… Give them what they want to hear not what you want to hear!”

15. www.OrangeBeetle.com COPY: LONG vs. SHORT Long copy will always out pull when targeted Long copy can fail miserably Short copy can out pull when targeted Short copy can fail miserably The best way to find out is … TEST

16. www.OrangeBeetle.com HOT AREA’S Headline Subheads Salutations Table copy Testimonials Grabber headlines Bullets The best way to find out is … TEST

17. www.OrangeBeetle.com PORTAL vs SALES LETTER Portal website Websites that sell multiple products. You access each product from index page. Each page beyond the portal should still be sales copy and looooong if needed. Sales Letter Webpage Long copy with NO LINKS apart from Buy Now or relevant issues.

18. www.OrangeBeetle.com TESTING & FORMATTING Layout Copy Format Colours Tables Fonts Pictures Scripts Signatures NEVER assume your web page will pull exactly the same as a super successful website … just cause it looks the same! BIG MISTAKE!

19. www.OrangeBeetle.com CASE STUDY #1. Format to Target Long copy, short copy, sales letter portal. http://www.hairee.com/indexaug2004.htm http://www.hairee.com/indextabletest.htm http://www.hairee.com/index.htm http://www.hairee.com/columnbuilder2004x.htm http://www.orangebeetle.com Test included Copy length Layouts Audio Headlines Colours Pictures Payment buttons

20. www.OrangeBeetle.com TEST STUDY. Conclusion Portal format and copy out-pulled. Results below. Testing gets results like these on the left. Digital ebooks at $167.00 3 sales last night. MATH: 3 X 167.00 3,506 PER WEEK

21. www.OrangeBeetle.com CASE STUDY. WHY THE DIFFERENCE? Market Testing. Personality types. Habits. Reading. Actions. Thoughts. Fears. Hopes. Perceptions. And more and more and more …. Testing Targeted Sales

22. www.OrangeBeetle.com CASE STUDY #1. Final Conclusion #2. There are things online that work for everyone else but just will NOT work for you. If You Want Your Inbox Like Mine Testing Creates Successful Web Business! TEST.

23. www.OrangeBeetle.com RESPOND TO RESULTS Action Try things for your market Get “IN” on it. Measure Reduce traffic Increase traffic New technology Old technology DO THIS If it doesn’t work … drop it, move on and forward.

24. www.OrangeBeetle.com BAG OF TRICKS Templates Audience copy Headlines, bullets etc Scripts Story telling Factual Direct Don’t beat around Hit em hard and fast Get right to the point Chat with them Get them on your side Offer hard to beat Templates Audio Pictures Great copy Proofs CRM Contact form on each page ASK FOR THE SALE

25. www.OrangeBeetle.com YOU CAN DO THIS New website Old website New business Old business Templates Audio Pictures Great copy Proofs CRM Contact form on each page ASK FOR THE SALE

26. www.OrangeBeetle.com Would You Like CHEAP Advertising & Marketing From two of the worlds highest demand copywriters? Hire us for one sales letter or web page… JUST ONE, 5-10K Work with us for one day

27. www.OrangeBeetle.com IF I CAN DO THIS ANYONE CAN From … Stressed out hairdresser and salon owner and employer Six Figure Copywriter and Web Marketer