1. Kiosk Proposals Hot dog o Self-op Kilwin’s o Branded Bento Boxes o Healthful options

2. Hot Dog Cart

3. Location The hotdog cart will be located outside the Disney Pavilion. This location was chosen based on foot traffic and nature of the unit.

4. Cart Body :18 Gauge Stainless Steel Cart dimensions: 40”w x 48”l x 24”h Sinks: 3 sinks standard, extra can be added Cooler Storage Insulated top entry ice box for up to 98 sodas Steamers 5 steamers pans 1/3 size x 6 Fresh Water Tank 5 gallons Waste Water Tank 7 gallons Carts

5. Willy Dog Hot Dog Cart

6. Pricing Applegate - All beef hotdog $2.99 Applegate chicken or turkey hotdog $2.99 Vegetarian hot dog – Yves Meatless Hot Dogs $2.99

7. Pricing Justification Five guys & BurgerFi charge $3.69 for cheapest hot dog includes toppings, not including chips or drink

8. Creative Marketing Ideas Combo Special: 1 hot dog with 2 toppings,1 side, 1 Medium drink $5.00 Promotions: o Meatless Monday: Vegetarian Chili Dog o Taco Tuesday: Hot dog dressed with taco toppings o Wacky Wednesday: Design your own o Thriller Thursday: Jalapeño and Cheese o Fruity Friday: Seasonal Fruit Relish

9. Condiments Ketchup Chili Vegetarian Chili Sauerkraut Yellow Mustard Specialty Mustards Relish Cheese Jalapeño’s. Guacamole Tomatoes Lettuce Cucumbers Coleslaw Raw Onions Sautéed Onions Turkey Bacon

10. Whole sale costs Applegate beef hot dog o $ 48/for case of 12 - $0.40 per hotdog o 12 packages in each case -10 dogs in each package Applegate Turkey or chicken o $ 48/for case of 12 - $0.40 per hotdog o 12 packages in each case -10 dogs in each package Yves Veggie Cuisine The Good Dog o $58.75 /for case of 12 - $ 0.50 o 12 packages in each case -10 dogs in each package Buns Condiments o Varies

11. First Year Budget Initial start-up Expenses Equipment$3,499 Supplies$1,000 Marketing$1,000 Salary Expenses$20,000 +20% added costs$5,000 Total Expenses$30,499

12. Profit For Example o100 hotdog meals / day for $5.00 $500 / day o240 working days / year $120,000 / year Annual overhead expense is estimated to be 34% Profit would be $79,200

14. Location in the hospital Cart will be located outside the Welch Cafeteria. Location was chosen due to its proximity to the Kings street parking garage and because it is centrally located in the hospital. This area sees a lot of foot traffic daily and it is easy access for customers. It is also located on the opposite side of “Market Place” which sells chocolates so there is no immediate competition.

15. Kilwin’s Display Options

16. Pricing 9 piece box of assorted truffles $14.50 12 piece box of assorted caramels $14.99 Chocolate bars $4.99 Fudge $8.99 (½ lb) Caramel Apple $ 5.49 each

17. Creative Marketing Ideas Special baskets Get Well Soon!

18. Possible Products Offered Fudge Caramel Covered Apples Chocolate Truffles

19. Costs Franchisee fee $40,000 5 % royalties on gross sales 1% national fund contribution (minimum net worth $500,000 for new investor) Hospital will not make a profit if it buys a franchise Would be most profitable to have local Kilwin’s franchisee rent a space from the hospital and set up their own cart

20. Bento Boxes

21. Location By the Main Entrance to the left of the Information Desk Above Lakeside Café Lakeside could prepare the Bento Boxes daily

22. Bento Box Fruit Vegetable Protein Grain Dairy/Non- dairy

23. Bento Box Examples Fruits: o Grapes o Apple slices o Kiwi slices o Orange sections Veggies: o Carrot sticks o Celery sticks o Salad o Avocado Proteins: o Chicken salad o Hummus dip o Cheese sticks o Nuts o Hard Boiled egg Grains: o Pasta salads o Pita *Can easily be tailored to be vegan, vegetarian or H100. The options are endless!

24. Product Type Bento Boxes are becoming a popular quick meal choice. People are making them at home and purchasing.

25. Display Example $1750 Refrigerated On Wheels Display Lights Attendant will retrieve the bento boxes for the customer

26. Pricing Pricing Bento box pricing $4.99-6.99 A box with more protein will be at the higher price point

27. Price Justification Pricing justification Starbucks bistro boxes sell for $4.95 - 6.95

28. Start up costs Initial start-up Expenses Equipment$2,350 Supplies$1,500 Marketing$1,000 Salary Expenses$20,000 +20% added costs$4,970 Total Expenses$39,820

29. Profit For Example o 40 bento boxes sold /day at $6.99 = $280.00 o 240 working days x 280 = $67200 o 67200 – 30 % expense = 67200- 20160= 47040 profit