1. Design – Day 7 covers

2. theme graphics Design COVER THE COVER introduces the theme - the concept - the tone - the graphics

3. theme graphics Design Everything on the COVER is there to help convey the theme’s message. If something doesn’t align with the message, it shouldn’t be there. COVER

4. theme graphics Design logos — a recognizable graphic element that often combines letters & art fonts — type (serif, san serif, decorative, novelty) type treatment — (arrangement of type on page) capitalization, centered, justified, flush left, flush right, extra leading photo techniques — edges, blurs, radical cropping, duotones, COB, ghosting photo collections — grouping photos to tell one story color use — contrasting, tone on tone (i.e. black on black) gradients, spot textures — natural (i.e. cork, wood, sand), patterns tints — percentages of colors and black lines — rule lines & boxes used to combine or separate shapes — circles, rectangles, squares, triangles, etc. white space — spacing, margins, grids COVER Visuals introduced on a cover may include -

5. theme graphics Design 2013 COVER

6. theme graphics Design 1.Colors (yellow, maroon, black & white) 2.Shapes 3.Fonts 4.Angled type 5.Thick & thin type 6.Quote bubbles 7.Quote marks 8.Type set on its side 2013 COVER

7. theme graphics Design Isolate & explain the visual identifiers on these covers. COVER

8. theme graphics Design What GRAPHIC TREATMENTS are introduced on this cover?

9. theme graphics Design What GRAPHIC TREATMENTS are introduced on this cover?

10. theme graphics Design What GRAPHIC TREATMENTS are introduced on this cover?

11. theme graphics Design What GRAPHIC TREATMENTS are introduced on this cover?

12. theme graphics Design These graphic elements now go to work as unifying devices. They extend the theme’s verbal and visual presentation into the book. COVER

13. theme graphics Design 2013 COVER

14. theme graphics Design 1.Colors (yellow, maroon, black & white) 2.Shapes 3.Fonts 4.Angled type 5.Thick & thin type 6.Quote bubbles 7. Quote marks 8. Type set on its side ENDSHEETS Note how the same visual motifs extend to the endsheets.

15. theme graphics Design TITLE PAGE 1. Colors (yellow, maroon, black & white) 2. Shapes 3. Fonts 4. Angled type 5. Thick & thin type 6. Quote bubbles 7. Quote marks 8. Type set on its side The same visual motifs are on the title page.

16. theme graphics Design OPENING They appear again on the opening spreads.

17. theme graphics Design DIVIDER The dividers are similar to the opening but different.

18. The secondary coverage modules are based on the concept “we know something you don’t know.” All have visual elements that connect to the cover graphics. THE THEME IS Design

19. theme graphics Design SPREAD DESIGN The same visual motifs link section design to the theme presentation

20. theme graphics Design Cover design is a critical part of the book’s development. COVER