1. + Becoming the Messenger Henriette Lowisch, School of Journalism

2. Engage your Audience Speak the language of your audience Say why it matters Use examples to help people understand Tell stories to appeal to people ’ s emotions.

3. + Say Why It Matters How is your work relevant, not only to those directly affected, but to the entire country or even the world? How can your knowledge help the public make informed choices? Who benefits? So what?

5. + The Big Picture How is what you do relevant to your country and the world? After the discussion, please adjust the So What? and Benefits sections of your message box.

6. + Avoid Jargon and Acronyms Chances are your audience knows little about your area of expertise. People will stop listening to you while they're trying to look up acronyms on Google. Jargon and acronyms sound professional in grant proposals and official reports. But the general public has no idea what you ’ re talking about. The Jargon Buster Video

10. + How to Use Numbers Use numbers sparingly Don ’ t use decimals like 1,77636 But in small doses, numbers can be effective to get your point across

12. + Arm Yourself with Examples Vivid examples are great to get your point across. Examples make dry topics come alive. Examples help people understand abstract issues. A story about one person can say more than a thousand words about a big topic. Sometimes, your personal story is the best example to illustrate your point.

15. + Complete Your Message Boxes Find one good example for a solution to the problem you ’ re working on.

16. + Thank You!