1. AMWAY ARTISTRY --By group 8 曾璐露，陈彦婷，谢露诗，杨枫，麦晓健， 区嘉玲

2. 1 、 artistry is a top grade cosmetic brand, its price ranges from hundreds to thousands of yuan. So it target market depends on income.(income—demographic variables) 2 、 most of Amway Artistry product are anti- aging, so it may focus more on the women over 25 who start to get wrinkles. (age— demographic variables 、 anti-aging—product- use variables) TARGET MARKET

3. 3 、 in 2005, Amway introduced Artistry’s two sisters that are targeted to a younger audience. (age—demographic variables) 4 、 the raw material are from its own farm, which means are healthier and safer, so it targets to people who care about their health.(attitude—psychographic variables ) TARGET MARKET

4. Product It is a top grade cosmetic brand that creates its brand image of “intellectuality, artistry, fashion( 知性， 艺术，时尚美 )”. It zero in on anti-aging product MARKETING MIX

5. Price its price ranges from hundreds to thousands of yuan. Popular with the people of different income. TARGET MARKET

6. Promotion A, Celebrity endorsement B, Sponsorship in figure skating( 花样滑冰 ), merging with artistry ingeniously C, Charity, to create a good company image D, packaging. It won Ameristar's 2007 Package Competition TARGET MARKET

7. Place produced by Access Business Group and marketed by Amway in more than 90 countries and territories worldwide, including Korea, Japan, Italy, China, Canada, Finland, South Africa, Germany, Norway and etc. TARGET MARKET