2. Define promotion. What does promotion do? Promotion is communication techniques aimed at informing, influencing and persuading customers to buy or use a particular. Promotion involves communication about the product or service.

3. List two advantages for each Advertising I.Wide coverage. II.Control of message. Personal selling I.Selling on telephone. II.Promotion on a person to person basis. Sales promotion I.High customer attention. II.Persuasive impact.

4. Merchandising I. Merchandising materials can stimulate impulse purchases and higher per capita spending. II.Provides support for advertising campaigns. Public relations I.Public Relation is often considered a highly credible form of promotion. II.Public Relation’s key points of power rests with helping to establish credibility for a product, company, the minds of targeted customer groups by capitalizing on the influence of a third-party -- the media.

5. Sponsorship I.Increase sales of their products. II. Free clothing and equipment or payment for wearing sponsor's clothing and using their equipment. Direct Marketing I.Focus limited resources on targeted promotion. II.Relatively easy to measure response & success.

6. What is branding? Why brand? The branding is the adoption of values, image, awareness, recognition, quality, features, benefits and the name for a product. Because the brand(company) success, up to the famous and good public praise of it’s brand, so it’s very important to design a unforgettable logo, and the brand people will remember clearly.

7. List 5 products that have been branded so well that we interchange the brand with the product. Nike (famous sports brand) McDonald’s (famous fast food brand) BMW (famous car brand) Coco Cola (famous drink brand) Louis Vuitton (famous luxury brand)

8. From the 7 types of advertising. Pick 3. Explain them and provide examples (pictures or videos) for each 1.Persuasive advertising To encourage brand switching. Brand new Apple iPod Touch 4g TV Ad! Apple NEW iPad 3 Apple iPhone 4S

9. 3. Competitive advertising To point out differential advantages. Cartier winter Tale. 2.Pioneering advertising To introduce new product. 2012 Mercedes Benz SLS AMG Roadster commercial

10. Mission – objects. Money - to pay to the campaign. Message- to be delivered. Media- choice of advertising media. Measure- measure the impact.

11. List 6 main advertising medias – provide 2 advantages for each Two advantage for each: Print media: The ad can be targeted appearing in what kind of magazine, that will decide what people see. Television: The ad show on TV, will be seen by every age group. The ad’s show frequency is high. Radio: The ad show on radio aim at drivers, most ad like insurance will show on radio. Cinema: Therefore the big screen of cinema, the audience will remember the ad clearly. Outdoors: Ad show on bus, sign, it’s the method that most people can see and it costs cheap than other. Internet: Easy to see. Easy to transmission.

12. List 6 main advertising medias – provide 2 disadvantage for each Print media: Limited influence. Difficult to distinguish. Television: Easy to forget. Very expensive. Radio: Limited range. Lack of images. Cinema: Only the people in the cinema can see the ad. It’s not public place. Outdoors: Difficult to target the market. An inappropriate medium of some businesses. Internet: Not effective as stand-alone strategy Difficult to gauge impact

13. Find two good tv commercials on Youtube. Explain why they are good 2012 It’s Halftime in America – Chrysler I think this ad is the best one. It’s a two- minute tribute to America, with Clint Eastwood as our gristled cheerleader. It’s a great speech with even better delivery, and the closing lines at the end are inspiring. 2012 – Chevy Silverado This ad is talking about the “End-of-the- world references mixed with jabs at your competition…” The photography and overall look and feel of the ad is amazing. I love the music and the idea of this advertisement, shows how Chevy Silverado stronger.