1. © 2013 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill Chapter 17 Persuasive Strategies

2. 17-2 Knowing Your Audience

3. 17-3 Knowing Your Audience Tailgaters

4. 17-4 Knowing Your Audience Tailgaters Option A Tips Option B Statistics + Tips

5. 17-5 Knowing Your Audience

6. 17-6 Knowing Your Audience 1: Unaware of the issue 2: Aware of the issue but opposed to your view 3: Aware of the issue but apathetic 4: Informed and interested but neutral on your view 5: Convinced of your view 6: Ready to take action

7. 17-7 Building Credibility

8. 17-8 Building Credibility Law

9. 17-9 Building Credibility Chemistry

10. 17-10 Building Credibility Kenya

11. 17-11 Building Credibility Borrowed credibility

12. 17-12 Providing Evidence

13. 17-13 Providing Evidence Evidence of crime

14. 17-14 Providing Evidence Accurate?Up-to-date?

15. 17-15 Using Sound Reasoning

16. 17-16 Using Sound Reasoning Deduction Generalization  Specific instance  Conclusion

17. 17-17 Using Sound Reasoning Deduction Generalization: Space exploration is desirable  Specific instance: A space station is an important part of space exploration  Conclusion: A space station is desirable.

18. 17-18 Using Sound Reasoning Induction Specific instances  Conclusion

19. 17-19 Fallacies in Reasoning

20. 17-20 Fallacies in Reasoning Bandwagon

21. 17-21 Fallacies in Reasoning Hasty generalization

22. 17-22 Fallacies in Reasoning Red herring Real Issue Irrelevant matter

23. 17-23 Fallacies in Reasoning Attack on a person Argument Person

24. 17-24 Fallacies in Reasoning False cause

25. 17-25 Fallacies in Reasoning Building on an unproven assumption

26. 17-26 Fallacies in Reasoning False analogy

27. 17-27 Fallacies in Reasoning Either-or reasoning

28. 17-28 Fallacies in Reasoning Straw man

29. 17-29 Fallacies in Reasoning Slippery slope

30. 17-30 Appealing to Motivations

31. 17-31 Appealing to Motivations Self-actualization Esteem Love and belonging Safety Physiological Maslow’s Hierarchy of Needs

32. 17-32 Arousing Emotions

33. 17-33 Arousing Emotions Anger and sadness

34. 17-34 Arousing Emotions Joy and delight

35. 17-35 Arousing Emotions Combine with rational appeals

36. 17-36 Tips for Your Career

37. 17-37 Tip 17.1 Don’t Expect Universal Success

38. 17-38 Tip 17.2 In a Debate, Be Reasonable and Fair