1. Persuasive Speaking

2. The process of influencing attitudes, beliefs, and behaviors

3. Influencing attitudes, beliefs, and behaviors of your audience  Attitudes are evaluations of people, objects, ideas, and events  Beliefs are how people perceive reality  Behavior is how people act or function

4.  Your topic…  Should be somewhat controversial  Must allow you to develop a message to bring about change in the audience

5.  Your thesis...  Is stated as a proposition  Proposition of Fact What is or is not  Proposition of Value Value judgment about what something is worth  Propositions of Policy Claims about a course of action to be taken

6.  Understanding your audience’s disposition  Receptive audience  Hostile audience  Neutral audience

7.  Understanding your audience’s needs

8.  Understanding what is relevant to your audience Elaboration Likelihood Model (ELM)  Central processing  Peripheral processing

9.  Forms of rhetorical proof  Ethos  Logos  Pathos

10.  Ethos  Moral Character  Credibility  Character  Trustworthiness  Goodwill

11.  Logos Reasoning  Inductive reasoning  Deductive reasoning

12.  Pathos  Appeals to listeners’ emotions  Should be combined with logical appeals for lasting effect

13.  Avoiding logical fallacies  Bandwagon fallacy  Reduction to the absurd  Red herring fallacy  Personal attacks  Begging the question  Either-or fallacy  Appeal to tradition  The slippery slope fallacy

14.  Problem-Solution Pattern  Refutational Organizational Pattern  Comparative Advantage Pattern  Monroe’s Motivated Sequence  Attention  Need  Satisfaction  Visualization  Action