1. The Art of Persuasion AKA… Persuasive Rhetoric

2. Some Terms to Know:  Rhetoric – the art of communicating ideas  Persuasive Rhetoric – reasoned arguments in favor of or against particular beliefs or courses of action.  Sermon – a form of religious persuasion in which a speaker exhorts the audience to behave in a more spiritual and moral fashion.  Loaded Language – words with strong connotations or emotional associations… child vs. brat  Rhetorical Question – a question to which no answer is expected because the answer is obvious.  Repetition – the recurrence of words, phrases, or lines.  Parallelism – when a speaker or writer expresses ideas of equal worth with the same grammatical form.  Elevated Language – formal words and phrases that lend a serious tone.

3. Some more things you need to know about…  Logical appeals (Logos) vs. Emotional appeals (Pathos) vs. Ethical appeals (Ethos) Let’s think about this and how it applies to advertising Let’s think about this and how it applies to advertising  Logical Fallacies Let’s watch a video Let’s watch a video Let’s check out a manly blog post Let’s check out a manly blog post  Deductive Reasoning vs. Inductive Reasoning Deductive Reasoning vs. Inductive Reasoning Deductive Reasoning vs. Inductive Reasoning