1. What Marketing Brings to the Table & What Marketing Needs from Your Area MKTG 495

2. Sales objectives Sales objectives Target markets Target markets Marketing objectives Marketing objectives Plan strategies Plan strategies Communication goals Communication goals Tactical marketing mix tools Tactical marketing mix tools Marketing budget and calendar Marketing budget and calendar Plan execution Plan execution Plan evaluation Plan evaluation Functional Competencies of MKTG

3. MKTG Contributions to GC3 Identify the target market Identify the target market Set sales objectives Set sales objectives Set marketing objectives Set marketing objectives Develop alternative marketing strategies Develop alternative marketing strategies Create communication objectives Create communication objectives Develop product, branding, & packaging Develop product, branding, & packaging Develop pricing, & distribution plan Develop pricing, & distribution plan Develop advertising, PR, interactive plan Develop advertising, PR, interactive plan Create marketing budget Create marketing budget Develop an implementation & evaluation plan Develop an implementation & evaluation plan

4. Potential MKTG Needs from Your Area From HR : From HR : Help Marketing identify any customer or employee concerns Help Marketing identify any customer or employee concerns Help with the development of customer feedback routine Help with the development of customer feedback routine From Finance: From Finance: Assistance identifying cost implications of current Marketing budget Assistance identifying cost implications of current Marketing budget Identify current operations cost issues Identify current operations cost issues