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page 1 Retail Strategy Module David F. Miller Center for Retailing Education and Research 2. Globalization of Retailing
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page 2 Retail Strategy Module David F. Miller Center for Retailing Education and Research Agenda Globalization of retail industry BRIC countries
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page 3 Retail Strategy Module David F. Miller Center for Retailing Education and Research Why do retailers (businesses) expand internationally?
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page 4 Retail Strategy Module David F. Miller Center for Retailing Education and Research Motivation for International Expansion Increase Sales International markets more attractive than domestic markets Saturated home market and low growth potential Intensive competition at home Expansion at home blocked by politics/legislation Economic downturn at home Reduce Costs Scale economies Economies of scope Diversify Risk – Reduce uncertainty
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page 5 Retail Strategy Module David F. Miller Center for Retailing Education and Research Why Have Retailers Been Slower to Expand Internationally than manufacurers? $40B vs 400B 100’s vs 15 countries
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page 6 Retail Strategy Module David F. Miller Center for Retailing Education and Research Top 20 Retailers in the World Information source: GMID, Euromonitor RankingRetailerCountry of origin 2009 Sales ($millions) Type # of countries of operation % of sales in foreign countries 1Wal-Mart Stores, IncUSA163,532.00International1513.9% 2Carrefour GroupFRA52,196.10International4037.70% 3The Kroger CoUSA45,352.00Single Country 10.00% 4Metro AGGER44,163.37International3540.00% 5The Home Depot, IncUSA38,434.00International53.70% 6Albertson’s, IncUSA37,478.00Single Country 10.00% 7ITM Enterprises SAFRA36,762.45International1036.00% 8Sears, Roebuck and CO USA36,728.00International310.60% 9Kmart CorporationUSA35,925.00Single Country 10.00% 10Target CorporationUSA33,702.00Single Country 10.00% 11JC PenneyUSA31,503.50Single Country 10.00% 12Royal AholdNET31,222.15International1276.40% 13Safeway Inc.USA30,801.80International810.80% 14Rewe-GruppeGER30,567.69International1819.70% 15Tesco plcUK30,404.40International1410.00% 16Ito-Yokado Co, LtdJPN30,237.57International229.80% 17Edeka-GruppeGER30,002.57International22.40% 18Costco Companies, IncUSA26,976.45International818.40% 19Tengelmann Warenhande GER26,509.12International1547.90% 20The Daiei, IncJPN26,486.11Single country 10.00%
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page 7 Retail Strategy Module David F. Miller Center for Retailing Education and Research Why are European retailers more global than U.S. retailers?
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