2. Asset Store: Feed Your Game Dev Habit By Michael Lyashenko “TBD”, Unity Technologies

4. Image courtesy of Firaxis Games

5. Ohai2Unity!

7. How did they sell?

8. Typical Game Sales Curve

9. Asset Store Sales * Income per month on the left, month on the bottom

10. 2 Packages,17.5 Months Gross Earnings $28,945 USD Net Income (after Asset Store’s 30% cut) $20,261.50 USD Average Monthly Income $1145 USD … just from those two packages. Not too bad.

11. Asset Store Obviously smaller market saturation

12. Asset Store Obviously smaller market saturation Much longer time investment

13. Asset Store Obviously smaller market saturation Much longer time investment Significantly smarter customers

14. Asset Store Obviously smaller market saturation Much longer time investment Significantly smarter customers New customers every day

15. Success on the Asset Store Skill

16. Success on the Asset Store Skill Commitment

17. Success on the Asset Store Skill Commitment Communication

18. Success on the Asset Store Skill Commitment Communication Documentation

19. Success on the Asset Store Skill Commitment Communication Documentation Accessibility

20. Success on the Asset Store Skill Commitment Communication Documentation Accessibility Presentation

21. Secret Weapon 1.Make great stuff 2.Put it on the Asset Store 3.Profit?

22. Secret Weapon 1.Make great stuff 2.Use it! 3.Put it on the Asset Store 4.Profit!

23. Flashback

24. Piracy Threat?

25. Piracy FREE ADVERTISING!

26. Piracy Free advertising!

27. Piracy Free advertising! Profit!

28. Piracy Free advertising! Profit! Response Restrictions?

29. Piracy Free advertising! Profit! Response Restrictions? No. Rewards!

30. Piracy Free advertising! Profit! Response Restrictions? No. Rewards Updates

31. Piracy Free advertising! Profit! Response Restrictions? No. Rewards Updates Support

32. Piracy Free advertising! Profit! Response Restrictions? No. Rewards Updates Support Extra content

33. Pricing & Profit How much to charge for your work of art?

34. Pricing & Profit How much to charge for your work of art? Think and compare, try to be objective

35. Pricing & Profit How much to charge for your work of art? Think and compare, try to be objective Consider starting at a discount

36. Pricing & Profit How much to charge for your work of art? Think and compare, try to be objective Consider starting at a discount $20 – Price of an indie game $45 – Below the $50 mark $65 – 2/3 rd of $100, price of a AAA title

37. Pricing & Profit How much to charge for your work of art? Think and compare, try to be objective Consider starting at a discount $25 – Price of an indie game $45 – Below the $50 mark $65 – 2/3 rd of $100, price of a AAA title $95 – Absolute maximum

38. Inside Scoop So what can you expect to earn?

39. Inside Scoop So what can you expect to earn? Fog of War: …

40. Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year

41. Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: …

42. Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year

43. Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: …

44. Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year

45. Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year

46. Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: …

47. Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: $45,150 per year

48. Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: $45,150 per year Total: $81,435

49. Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: $45,150 per year NGUI: … Total: $81,435

50. Inside Scoop So what can you expect to earn? Fog of War: $3,900 per year Water Shader: $6,600 per year HUDText: $12,045 per year Starter Kits: $13,740 per year TNet: $45,150 per year NGUI: $432,445 per year Total: $513,880

51. Conclusion It’s your move.