1. 1 Multi Chanel Communications Phone, Text & Chat Helplines Brian Pinero Wade Treichler

2. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH April 1 st - 3 rd, 2012 San Francisco, CA Who we are... Brian Pinero –Acting Director, National Dating Abuse Helpline @darkshambo Wade Treichler –Director of Communications, National Dating Abuse Helpline @wadeferd

3. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH April 1 st - 3 rd, 2012 San Francisco, CA Who We Are... National Dating Abuse Helpline –Peer Advocates provide services at loveisrespect.org –All advocates between the ages of 16 & 25 –Receive 40 hours advocate training –Peer supervisors –Communications team that also supports two other organizations

4. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH April 1 st - 3 rd, 2012 San Francisco, CA Our Goal: Cross-channel engagement, providing the opportunity for service at every potential interaction.

5. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH April 1 st - 3 rd, 2012 San Francisco, CA Our Core Services –Phone Services –Web Chat

6. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH April 1 st - 3 rd, 2012 San Francisco, CA Audience –We are serving 13 to 24 year-olds in dating abuse relationships –The audience engages on multiple channels and expects to us as a service provider to meet them where they are - channels we are sometimes not ready or able to tackle –We need to be open to their approach and language - this is not always easy and sometimes challenges our core values

7. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH April 1 st - 3 rd, 2012 San Francisco, CA Our Next Generation Services –Blog –Social Media - Facebook, Twitter, Instagram, Spotify, Flickr and whatever comes out next –SMS/Text Message

8. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH April 1 st - 3 rd, 2012 San Francisco, CA SMS/Text Messaging –Introduced to fill a gap –Low threshold of engagement for texting –More specific terms and engagement, more to the point (AIDS.gov) –Targeting unreached populations

9. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH April 1 st - 3 rd, 2012 San Francisco, CA Loveisrespect.org Blog –Robust pop culture content to educate teens who are savvy on Chris Brown and Rihanna, but don't understand dating abuse –Self Determined levels of engagement - Lurker concept –Targeting periphery networks

10. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH April 1 st - 3 rd, 2012 San Francisco, CA MTV Real World –Response to an episode of MTV's Real World that highlighted abusive behaviors –Pre-screening allowed us to pre-write posts, pre-record advocate videos in response to each each segment –Took videos and posts live on YouTube in realtime as segments aired –Staff on the ground responding to comments on YouTube, Facebook, Twitter, LIR Blog, in realtime –Important to know your audience, understanding your assigned channel

11. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH April 1 st - 3 rd, 2012 San Francisco, CA MTV Liveblog Outcomes –Large engagement metrics on multiple channels –Engaged audience through a national media event –Involved advocates staff from multiple departments –Further developed a relationship with MTV Execs

12. 5 TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH April 1 st - 3 rd, 2012 San Francisco, CA What We’ve Learned... –Access for social media for youth is a policy issue (Texas House bill 121) –Content curation is a valuable tool –Maximize the share-ability (keep it clever and short) –Searchable Archives to support curation –Peer Engagements - people like us are to old