1. © 2006 The Gas Company. All copyright and trademark rights reserved. 2012-2014 Low Income Programs Application Outreach & Enrollment Workshop 6: Outreach & Enrollment October 26, 2011 San Francisco, CA

2. Outreach & Enrollment Outreach Strategies Canvassing AVM Campaigns Targeted Direct Mail Program Cross Promotion Electronic Mail Blasts General and Ethnic Targeted Advertising Community Events Coordination with Local Agencies Leveraging with CBOs Disabilities Outreach 2

3. Outreach & Enrollment (cont.) Outreach Strategies (cont.) Coordination with other SoCalGas Programs LIHEAP Leveraging SoCalGas Customer Contact Capitation Contractor Leads Collateral Materials Enrollment Strategies Develop an Enrollment Kit to “get in the door” and to demonstrate the potential Energy Savings Assistance Program offerings. Customer reward in the form of a grocery gift card for successful referrals through “word of mouth”. 3

4. Outreach & Enrollment Enrollment Strategies (cont.) Encourage contractor use of common uniforms including the Energy Savings Assistance Program brand name and logo. Integration of SoCalGas’ Customer Assistance Representatives (CARs) will help increase enrollment in hard to reach and otherwise underserved areas. Streamlining of the enrollment process including standardization and integration of forms, use of Tablet PCs to collect information and document scanning. 4