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CVS Area #8 Brand Overview North East Regional Key Account 8/1/2012
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EMERGENCE OF A CATEGORY LEADER In 2011, thanks in no small part to a partnership with CVS, Neuro emerged as one of the fastest growing beverage brands in the US In 2012 Neuro is leading the formation of the true Functional Beverage Category as the only system of beverages with national distribution that delivers on the consumer demands of: True Function Low Calorie Healthy In the 2nd half of 2012, and beyond, Neuro is delivering an innovate national marketing campaign, and will begin to develop best in class co-marketing programs with retail partners
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EVOLUTION TO FUNCTION 1970s 1980s 1990s 2000s2010s Refreshment Low Calorie Benefit Healthy Functional A consumer driven Evolution of what a beverage should deliver
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We have partnered with Grocery and Drug Chains including Supervalu, A&P and Ahold 175 coolers March 2012 CURRENT GROCERY & DRUG PARTNERS
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Over last two years, Neuro has partnered with many C-Store Retailers across the country CURRENT NATIONAL C-STORE PARTNERS
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NEURO’S PHILOSOPHY: WHAT WE STAND FOR PRODUCT DELIVERY Natural Ingredients - we use only the best, clinically proven, well-sourced, healthy and efficacious ingredients in proprietary formulations to achieve maximum results. Low calorie - we maintain the Neuro ® mandate of providing low calorie, healthy alternatives for the consumer. Recyclable - we use only environmentally conscious, leading-edge materials (BPA free) and manufacturing processes. Delicious - we never compromise great, refreshing and healthy taste. GREEN FOCUS We partner with vendors that require and maintain the highest of environmental standards and our ambient fill saves on energy consumption. Our logistics partnership has expanded our inter-modal transportation options so that we reduce our carbon footprint. SUPERIOR BOTTLING PROCESS MAINTAINS SUPERIORITY Unlike hot fill, our ambient filling process preserves and maintains the integrity, effectiveness, and potency of our ingredients and helps Neuro provide a truly functional product.
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NEURO: THE BENEFIT WITH THE SCIENCE neuro BRAND:The spark that ignites your life. Light it up.: The spark than ignites your life neuro SONIC: Increase alertness so you can focus Caffeine fused with L-Theanine neuro BLISS:Reduce stress to keep you calm Chamomile blended with L-Theanine neuro PASSION:Increase your drive to pursue what you love Caffeine combined with L-citrulline neuro SLEEP:Sleep well so you can recharge Melatonin mixed with magnesium neuro TRIM:Control your appetite so you eat less A satisfying portion of fiber neuro SUN:Feel better so you can shine healthy dose of Vitamin D neuro SPORT:Replenish your body potassium mixed with magnesium
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2012 MEDIA CAMPAIGN: TARGETED AWARENESS To increase Neuro’s awareness, trial and sales, the first National Media Campaign will run June 1st through Dec 31st $3.5M integrated, multi-platform plan 1.5B impressions National Digital, Mobile, Print, Social and PR outlets Regional OOH Billboard/Transit and Radio Focus: Neuro Brand, Neuro Sonic, Neuro Bliss Target Consumer Primary Age: 24-35y Secondary: 18-25y and 34-49y 50/50 Male/Female Middle income and up Health Conscious
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2012 PRICING & OPPORTUNITIES Pricing StructureDealEDLP NetUnit CostMSRPPenny ProfitMargin EverydayOff Deal$19.50$1.63$2.69$1.0740% Opportunities include: In-Store sampling Rewards program support/campaign Coupon program (digital & printed) Cross Merchandising & Price Off Programs CVS and Neuro Giving Back Charity Program
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