1. Wylde Center Community Assessment May 4, 2015

2. Agenda  Methods  Response Rates  Quantitative Data Overview  Qualitative Data Overview  Recommendations

3. Methods  Key Project Questions:  How does the greater Atlanta community perceive the Wylde Center, its mission, and their green spaces?  What value does the community perceive that the Wylde Center is bringing?  Four target groups  Members  Lapsed Members  Never Given  Potential Support  SurveyMonkey.com and Yahoo!Groups

4. Response Rates  Current Members: 500  132 responses = 26% response rate  Lapsed Members: 575  37 responses = 6% response rate  Never Given: 1200  66 responses = 6% response rate  72 responses from Potential Support

5. Are you aware that the Wylde Center…

6. In the past year, have you participated in any of these events or visited these garden locations?  Plant Sale, Decatur Earth Day Festival, Urban Coop Tour, Beer Garden, Decatur Garden Tour, Cocktails at Sugar Creek, Fall Membership Hot Dog Roast, Volunteer Workday, Wylde Center – Oakhurst Garden, Wylde Center – Sugar Creek Garden, Wylde Center – Edgewood Community Learning Garden, Wylde Center – Hawk Hollow Garden  Consistent within all groups, Oakhurst Garden most well known(range 71-89%)  All other gardens significantly behind (range 5-15%)  Consistent within all groups, Plant Sale event most well known (range 70-80%)  2 nd most popular: Decatur Earth Day Festival (14-40%)  Members were aware of all events more often than the other target groups

7. In one sentence, please describe how you would define the Wylde Center.

8. What initiative would you like to see added to the Wylde Center’s programs? Members Water conservation Market more to young professionals (20-30s) Education about dangers of processed foods Environmental advocacy/policy classes Lapsed Members Miss the gardening classes Gardening for Dummies Never Given Education on solar power Gardening 101 Summer camps for kids Potential Support Environmental advocacy Beehive/ pollinator support plants Summer camps Adult classes

9. What is something that you really like about the Wylde Center?

10. What is something that the Wylde Center could improve upon? Renovation Upkeep Warmth of staff Atmosphere More partnerships Increased marketing of gardens and events Unclear how to volunteer for events Membership renewal reminder Communication Adult classes More volunteer opportunities Garden tours Beginner classes Services

11. Recommendations  More networking with local businesses, schools, and other gardens so that these groups can promote Wylde Center functions  Beginner’s gardening classes (Gardening 101)  Renovation and Upkeep  More topics related to sustainability (i.e. expansion for solar panels and education on solar power) and advocacy  Marketing and Promotion!