1. S O YOU HAVE A STARTUP ? T ELL ME ABOUT IT … Confessions of an investor Jon Cholak 20 August 2015

2. W HAT YOU NEED TO KNOW What are you talking about? Whom are you speaking with? What does it look like?

3. W HO AM I? W HY SHOULD YOU CARE ? US-based VC investor focused on FinTech, IoT and Enterprise IT Over $100M in investments; 18 companies, 2.5 exits (?), 3 BoD roles, advisor, mentor So what? I listen to pitches all day, every day. I know both good and bad when I see it. LISTEN TO ME AND YOU HAVE A BETTER CHANCE OF SUCCESS!

4. DO YOU REALLY KNOW YOUR COMPANY ? You have a concept, you are enthusiastic, you are energetic… Tread carefully…

5. T ELL YOUR STORY THE RIGHT WAY 1. What problem are you addressing? 2. What is the size of the market? 3. How does your company function? How does it scale? 4. What are you going to do with the cash? 5. Sell them on your vision.

6. D O YOU REALLY KNOW WHO YOU ARE PITCHING ? Don’t get so wrapped up in the company that you forget your audience! Be a stalker, seriously: Know the investor Know their portfolio Know how they work You should know the investor like family!

7. Y OU LOOK GOOD, YOU FEEL GOOD The visual is 99% of the delivery Make definitive statements Less really is more If you can show it in a visual, do it Most of us are not graphic designers – outsource the grunt work

8. Y OU ALONE HAVE THE POWER Know your company. Know your investor. Own your delivery.

9. I AM HERE FOR YOU joncholak@gmail.com +1 704 307 3458 Don’t be shy!

10. Thank you!