1. Product Recall What – Recall instant nonfat dried milk, whey protein, fruit stabilizers, and gums (thickening agents) What – Recall instant nonfat dried milk, whey protein, fruit stabilizers, and gums (thickening agents) When – The announcement was made June 28, 2009 by USA FDA When – The announcement was made June 28, 2009 by USA FDA Why – The company voluntarily recalled any products from the past two years due to possible Salmonella contamination (http://www.fda.gov/Safety/Recalls/MajorPro ductRecalls/Milk/default.htm) Why – The company voluntarily recalled any products from the past two years due to possible Salmonella contamination (http://www.fda.gov/Safety/Recalls/MajorPro ductRecalls/Milk/default.htm)http://www.fda.gov/Safety/Recalls/MajorPro ductRecalls/Milk/default.htmhttp://www.fda.gov/Safety/Recalls/MajorPro ductRecalls/Milk/default.htm Nov. 4, 20101ISE 427 Michael Harris

2. Management Issues Recognition of Problem – The company was slow to recognize the problem, as the recall was for products manufactured over two years Recognition of Problem – The company was slow to recognize the problem, as the recall was for products manufactured over two years Speed of Response – The company immediately responded, notifying their customers and voluntarily recalling their products Speed of Response – The company immediately responded, notifying their customers and voluntarily recalling their products Nov. 4, 20102ISE 427 Michael Harris

3. Impact of Recall Legal Consequences – It is an ongoing investigation as of now. The FDA currently is not aware of any products being recalled on the consumer level Legal Consequences – It is an ongoing investigation as of now. The FDA currently is not aware of any products being recalled on the consumer level Reputation/Sales - It cannot be predicted at this time what effect this recall will have on the consumer as the Plainview Milk Products Cooperative products are marketed to manufacturers for use in consumer products. Reputation/Sales - It cannot be predicted at this time what effect this recall will have on the consumer as the Plainview Milk Products Cooperative products are marketed to manufacturers for use in consumer products. Nov. 4, 20103ISE 427 Michael Harris

4. References ( http://www.examiner.com/food-in-midland-odessa/expect- rise-food-recalls-plainview-milk-kroger-consumer-confidence- drops ) ( http://www.examiner.com/food-in-midland-odessa/expect- rise-food-recalls-plainview-milk-kroger-consumer-confidence- drops ) http://www.examiner.com/food-in-midland-odessa/expect- rise-food-recalls-plainview-milk-kroger-consumer-confidence- drops http://www.examiner.com/food-in-midland-odessa/expect- rise-food-recalls-plainview-milk-kroger-consumer-confidence- drops (http://www.fda.gov/Safety/Recalls/MajorProductRecalls/Milk/d efault.htm) (http://www.fda.gov/Safety/Recalls/MajorProductRecalls/Milk/d efault.htm)http://www.fda.gov/Safety/Recalls/MajorProductRecalls/Milk/d efault.htmhttp://www.fda.gov/Safety/Recalls/MajorProductRecalls/Milk/d efault.htm Bob Ewing. “Plainview Milk Products Cooperative issues product recall”. Digital Journal. June 28, 2009. Bob Ewing. “Plainview Milk Products Cooperative issues product recall”. Digital Journal. June 28, 2009. Kimberly Lord Stewart. “Plainview Milk recall not as clear cut as communicated by FDA”. Functional Ingredients Magazine. June 29, 2009. Kimberly Lord Stewart. “Plainview Milk recall not as clear cut as communicated by FDA”. Functional Ingredients Magazine. June 29, 2009. Nov. 4, 20104ISE 427 Michael Harris