1. In this unit you will learn the following concepts and skills: How TV advertisements use sound, image and storyline to appeal to target audience; Plan your own TV commercial; Storyboard your TV advertisement referring to sound, image and storyline S t ar t

2. Man on beach Tiger in jungle Guitar music Female rock voice Expert explains benefits Young children Couples hold hands White kitchen Waterfall No music Voice-over (male) No storyline Just explain benefits Drum noises Wild sea foam Man washed ashore and animals appear Nature – sea, jungle, huts Female -20s Male admirers in suits Countryside Busy city Night-clubs Escape from countryside into fun city-life Orchestra music Voice-over No storyline Just series of images Smart villa Trees, beach What links?

3. Man on beach Tiger in jungle Guitar music Female rock voice Expert scientist Mother Child Young children Couples hold hands White kitchen Waterfall No music Voice-over (male) No storyline Just explain benefits Drum noises Wild sea foam Man is washed ashore and animals appear Nature – sea, jungle, huts Female -20s Male admirers in suits Countryside Busy city Night-clubs Escape from countryside into fun city-life Orchestra music Voice-over No storyline Just series of images Smart villa Trees, beach What links?

4. Man on beach Tiger in jungle Guitar music Female rock voice Expert explains benefits Young children Couples hold hands White kitchen Waterfall No music Voice-over (male) No storyline Just explain benefits Drum noises Wild sea foam Man washed ashore and animals appear Nature – sea, jungle, huts Female -20s Male admirers in suits Countryside Busy city Night-clubs Escape from countryside into fun city-life Orchestra music Voice-over No storyline Just series of images Smart villa Trees, beach What links?

5. Man on beach Tiger in jungle Guitar music Female rock voice Expert explains benefits Young children Couples hold hands White kitchen Waterfall No music Voice-over (male) No storyline Just explain benefits Drum noises Wild sea foam Man washed ashore and animals appear Nature – sea, jungle, huts Female -20s Male admirers in suits Countryside Busy city Night-clubs Escape from countryside into fun city-life Orchestra music Voice-over No storyline Just series of images Smart villa Trees, beach What links?

6. Man on beach Tiger in jungle Guitar music Female rock voice Expert explains benefits Young children Couples hold hands White kitchen Waterfall No music Voice-over (male) No storyline Just explain benefits Drum noises Wild sea foam Man washed ashore and animals appear Nature – sea, jungle, huts Female -20s Male admirers in suits Countryside Busy city Night-clubs Escape from countryside into fun city-life Orchestra music Voice-over No storyline Just series of images Smart villa Trees, beach Sound Character Image Location Storyline Narrative

7. Man on beach Tiger in jungle Guitar music Female rock voice Expert explains benefits Young children Couples hold hands Mazzo for Men Jinx – new compact car Sierra holidays Evo washing powder White kitchen Waterfall No music Voice-over (male) No storyline Just explain benefits Drum noises Wild sea foam Man washed ashore and animals appear Nature – sea, jungle, huts Female -20s Male admirers in suits Countryside Busy city Night-clubs Escape from countryside into fun city-life Orchestra music Voice-over No storyline Just series of images Smart villa Trees, beach

8. NarrativeImagesSoundSlogan Analyse a sequence of TV commercials using the headings below

9. NarrativeImagesSoundSlogan Now use the headings below to plan your TV commercial

10. The task…. Create a storyboard for a TV advertisement for Choc-a-Bloc. The TV commercial is to be shown between 5 and 8pm and must target 10-16 year-olds.