0. Zoom on individual donations (2012)
Size market segments and SOS Children's Villages market share
BE fundraising market for int'l projects estimated at ... M€ SOS Children's Villages with an overall market share of ~...%
Breakdown of Belgian fundraising market for international projects (2012)
Zoom on individual donations (2012) M€
SOS
market
share
... M€
... M€
... M€
... M€
... M€
... M€
... M€
... %
... M€
... %
... M€
... %
... M€
... %
SOS market
share
...%
...%
...%
...%
...%
Sponsorships
Sales and services
Legacies
One-off donations, PO
and membership fees
Note: PO (Permanent Orders)
Source:
Please submit the following slides in PDF (filename: university_teamname.pdf)
by sending them to The deadline is Tuesday 18th, 9 AM.

1. Gifts have been growing at a ...% CAGR for the last 5 years
Calculate growth in gifts
Gifts have been growing at a ...% CAGR for the last 5 years M€
+...%
... M€
... M€
... M€
... M€
... M€
Year-on-year
growth
...%
...%
...%
...%
Note: Excluding inflation. Gifts are defined as the sum of one-offs, permanent orders, sponsorships and corporate donations.
Source:

2. Assess segments' growth potential1C
Assess segments' growth potential
Title on growth potential individual donations in general Subtitle on growth potential sponsorships and legacies subsegments
Individual donations
in general
Your view on growth potential in individual donations in general
Sponsorships
Your view on growth potential in sponsorships
Legacies
Your view on growth potential in legacies
Source:

3. Duo-legacy program in Flanders2
Analyze two initiatives that SOS is considering launching
Title on revenue potential of street marketing and duo legacies for SOS Children's Villages
5-week street marketing campaign in Wallonia and capital region (Brussels)
Duo-legacy program in Flanders
Total yearly revenue potential: €...
Legacies to (legal) partner or children: €...
Legacies to other people: €...
Agency 1
Agency 2
Out of scope
Campaign has a NPV of ... €
Total campaign complies (not) with 30% rule
Acquisition cost / revenues Y1 ratio of ...%
Sponsors recruited by the professional agencies do (not) comply with 30% rule
Focus on (segment)
Source:

4. Identified three innovative & implementable fundraising ideas3
Propose three innovative fundraising ideas
Identified three innovative & implementable fundraising ideas
Idea #1
Idea #2
Idea #3
Description of idea #1
Description of idea #2
Description of idea #3

5. Optional back-up slide to elaborate on your ideas3
Propose three innovative fundraising ideas
Backup
Optional back-up slide to elaborate on your ideas