1. Questions on Promotion

2. 1. Name 5 different forms of advertising? 5 marks
They can include:
Television
radio
cinema
Posters
Billboards
National and local newspapers
Yellow pages

3. 2. What is sales promotion and what forms are there? 5 marks
Different ways of selling a product to the public, these can include:
Money off vouchers when buying goods in a shop
Competitions when you enter the store and buy goods
Discount vouchers, money of your next purchase
Free gifts when you buy certain goods, very popular with perfumes
Better value offers, when trying to capture new customers

4. 3. Purpose of Promoting a product 4 marks
This will help the company to improve company image to attract more customers. Inform people about issues; often used by governments to sell health concerns. Increase sales of a product to raise profits for the company.

5. 4. What forms of market segmentation can a business use? 5 marks
These can include:
Age
Gender
Income
Hobbies
Family size
Geographical regions

6. 5. What is sponsorship and how can it be used to promote a company
5. What is sponsorship and how can it be used to promote a company? 5 marks
This is sponsoring a football team or a racing car, they will display the companies logo on their shirts or on the car. A winning team will look good for the company as it is telling the company that they are part of a winning team. This will help to increase awareness of the company and increase sales of their products.

7. 6.What are Advertising Agencies and what do they do? 5 marks
Advertising agencies are businesses that specialise in organising the advertising of other businesses. An advertising agency is crucial to the success of any advertising campaign as boring adverts will not attract the attention of the customers.

8. 7. What is Direct Mail and what does it involve? 5 marks
Direct Mail involves a business sending advertising leaflets directly to a household or business through the post. It will keep costs down but the advertiser needs a list of potential customers. It is important for a business to consider who their target customers will be prior to choosing this type of marketing to ensure that it is effective.

9. 8. What is Personnel Selling and what are the advantages and disadvantages of this form of promotion? 5 marks
Some products are sold door-to-door. The advantage of selling the product to the customer through personal selling is that the value of the product can be communicated directly to the customer. On the other hand, many people don’t like feeling pressured and time can be wasted.