1. The Ultimate Best Seller Program http://peggymccoll.com1 “How To Turn Your Book Into A Business And Earn A Living Doing What You Love” CLASS #3

2. This Class Writing effective copy – because if your message isn’t delivered in the right way, your chances of success are greatly diminished! (This lesson both reviews and builds on what we covered in Phase 1.) Writing effective copy – because if your message isn’t delivered in the right way, your chances of success are greatly diminished! (This lesson both reviews and builds on what we covered in Phase 1.) http://peggymccoll.com2

3. Where is “Copy” Used Opt-in Pages Opt-in Pages Front Page of Your Website Front Page of Your Website Sales Pages Sales Pages eMail content eMail content Sign up Forms Sign up Forms Order Forms Order Forms http://peggymccoll.com3

4. The Purpose To get people to take action To get people to take action Sign up Sign up Register Register Order Order Take the next step Take the next step Tell another Tell another Tell many others Tell many others Promote you Promote you Buy Buy http://peggymccoll.com4

5. So? On Your Website? Where would you use copy? Where would you use copy? http://peggymccoll.com5

6. What Should You Have An Opt in A BIO ProductsServices Special Offers Freebee/Giveaway/Gifts http://peggymccoll.com6

7. What SHOULDN’T You Have Boring Material Boring Material Too much detail on the front page Too much detail on the front page Confusion Confusion All text and no images All text and no images Anything that insults or is inappropriate Anything that insults or is inappropriate http://peggymccoll.com7

8. Where can you start? With one sales page! With one sales page! http://GoalAchieversClub.com http://GoalAchieversClub.com http://GoalAchieversClub.com http://peggymccoll.com8

9. Your Website = a House You can “add on” as you grow You can “add on” as you grow Start with a “Design” Start with a “Design” Build a Foundation Build a Foundation Construct with Quality Construct with Quality http://peggymccoll.com9

10. Standalone: http://onlinetoriches.com http://onlinetoriches.com http://peggymccoll.com10

11. Optin Page: http://peggymccoll.com/goalsmadeeasy/ http://peggymccoll.com/goalsmadeeasy/ http://peggymccoll.com11

12. An “Experts’” Generic Page BIOOPTINMEDIA SERVICESPRODUCTSCONTACT http://peggymccoll.com12

13. http://peggymccoll.com13 http://peggymccoll.com http://peggymccoll.com

14. VERY IMPORTANT! THINK LIKE A CUSTOMER THINK LIKE A CUSTOMER http://peggymccoll.com14

15. LET’S LAUNCH http://peggymccoll.com15

16. What do you need? A product/service/offering (priced it, set up in shopping cart, ready to sell) A product/service/offering (priced it, set up in shopping cart, ready to sell) An eMail to send to Affiliates to get them on board An eMail to send to Affiliates to get them on board An optin page (if you are having a freebee) OR An optin page (if you are having a freebee) OR A Sales Page A Sales Page An eMail for you and/or Your Affiliates to Send An eMail for you and/or Your Affiliates to Send http://peggymccoll.com16

17. Support Materials The Ultimate Best Seller Program Phase 2 Class 3 With Peggy McColl Sample documents Please find included in this document the following: #1. Optin Page for the FREE Webinar #2. Script for the Video for the Optin Page #3. email to Acquire Affiliates to Promote Free Webinar #4. The emails Peggy will send to her list AND the Affiliates will Send to Their List #5. The Sales Page for the Program http://peggymccoll.com17

18. Heading http://peggymccoll.com18

19. The Problem http://peggymccoll.com19

20. Social Proof http://peggymccoll.com20

21. Solves what? http://peggymccoll.com21

22. What They’ll “Get” http://peggymccoll.com22

23. Plus this * Real VALUE * http://peggymccoll.com23

24. The “tools” http://peggymccoll.com24

25. Big BONUSES http://peggymccoll.com25

26. 3 Payment Option http://peggymccoll.com26

27. Sense of Urgency http://peggymccoll.com27

28. Your Next Steps Start with the outcome in mind Start with the outcome in mind What do you want to create/offer? What do you want to create/offer? What is your revenue model? What is your revenue model? Create a web page / web site OR Create a web page / web site OR Revise your website / revise your web pages Revise your website / revise your web pages Study other “copy” pages and model them Study other “copy” pages and model them http://peggymccoll.com28

29. 2 Important Things to Remember #1. You get one chance to make a first impression #1. You get one chance to make a first impression #2. It doesn’t matter how great a reach you have; and the total number of partners/affiliates sending out emails for you IF your “copy” isn’t effective. CREATE GREAT COPY that will convert prospects into buyers. #2. It doesn’t matter how great a reach you have; and the total number of partners/affiliates sending out emails for you IF your “copy” isn’t effective. CREATE GREAT COPY that will convert prospects into buyers. http://peggymccoll.com29

30. Next Class – Wed. July 24 th Creating an ongoing month-by-month revenue stream … how to continuously grow your list … taking your message to the stage, and generating maximum “back-of-room” sales (and weaving your message seamlessly throughout your presentation without sounding “salesy” or pushy) Creating an ongoing month-by-month revenue stream … how to continuously grow your list … taking your message to the stage, and generating maximum “back-of-room” sales (and weaving your message seamlessly throughout your presentation without sounding “salesy” or pushy) http://peggymccoll.com30