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HK Watch & Clock Fair 2010 On-site Survey Christine Kwok Managing Consultant Actrium Solutions 10 Sept 2010
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2 Methodology Date of Fieldwork:September 6 - 8, 2010 (*Day 1 to Day 3) Target Groups:405 exhibitors; 700 buyers Method:Face-to-face interview at the Exhibition Venue
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3 Key Findings Exhibitors
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4 Respondents’ Profile
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6 Exhibitors’ Major Export Markets
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7 Exhibitors’ Core Businesses
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8 Exhibitors’ Outlook for 2011 Is Positive
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9 Biggest Growth Regions Are Chinese Mainland, US & India
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10 Over 60% of Exhibitors Are Currently Selling/ Planning to Sell to Chinese Mainland
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11 Nearly 40% of Exhibitors Selling to Chinese Mainland Have Appointed Sales Agents
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12 66% of Exhibitors Selling to Chinese Mainland Anticipate Larger Sales Volume
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13 Strategies to Develop Chinese Mainland Market
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14 Strategies to Cope with Rising Costs
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15 Over 80% of Exhibitors Use HK Trade Fairs to Find New Buyers
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16 Nearly 80% of Exhibitors Use Trade Fairs to Launch New Products
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17 Over 80% of Exhibitors Have Received/ Are Negotiating Orders at the Fair Base: Valid Respondents (N=400)
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18 Key Findings Exhibitors Key Findings Buyers
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19 Respondents’ Profile
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20 Major Markets Served by Buyers
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21 Buyers’ Core Businesses
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22 Over 70% of Buyers Mainly Source/ Trade Complete Products
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23 Over 60% of Buyers Source for Items Above US$15 (FOB)
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24 Buyers’ Major Sales Channels Are Watch Specialty Outlets/ Wholesalers
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25 Buyers’ Market Outlook for 2011 Is Positive
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26 Biggest Growth Regions Are Chinese Mainland, South East Asia & India Base: All Respondents (N=700)
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Most Popular Product Segment Is Fashion Watches 27
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Most Popular Colours Watch Dial Watch Band Black (48%) White (33%) Metallic (24%) Most Popular Top 3 28 Watch Case Black (46%) White (27%) Metallic (25%) Black (35%) Metallic (31%) Silver (31%) Black (46%) Black (35%) Metallic (31%) Black (46%) Black (35%) Silver (31%) Metallic (31%) Black (46%) Black (35%) Metallic (25%) Silver (31%) Metallic (31%) Black (46%) Black (35%) White (27%) Metallic (25%) Silver (31%) Metallic (31%) Black (46%) Black (35%) Black (48%) White (33%) Metallic (25%) Black (48%) White (33%) Metallic (24%) Metallic (25%) Black (48%) White (33%) Silver (31%) Metallic (24%) Metallic (25%) Black (48%) White (33%) Metallic (31%) Silver (31%) Metallic (24%) Metallic (25%) Black (48%) White (33%) Black (35%) Metallic (31%) Silver (31%) Metallic (24%) Metallic (25%) Black (48%) White (33%) Black (46%) Black (35%) Metallic (31%) Silver (31%) Metallic (24%) Metallic (25%) Black (48%) White (33%)
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29 Nearly 50% of Buyers Have Increased No. of Orders, Order Size & Unit Price
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30 18% of Buyers Expect Delivery within 1 Month
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31 Nearly 80% of Buyers Use HK Trade Fairs to Contact New Suppliers
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32 26% of Buyers Have Sourced Branded Timepieces
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33 Among Those Who Have Sourced Branded Timepieces, 71% Are Currently Sourcing / Considering Sourcing HK Brands
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34 The Biggest Edges of HK's Watch & Clock Industry
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35 60% of Buyers Have Placed/ Are Negotiating Orders at the Fair
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36 Conclusion
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37 Conclusion Market Outlook in 2011 Both exhibitors and buyers have positive market outlook in 2011. About 60% of them expected the market in 2011 to be better or much better then 2010. For exhibitors, the biggest growth regions are expected to be the Chinese mainland (50%), US (20%) and India (18%). For Buyers, the biggest growth regions are expected to be the Chinese mainland (62%), South East Asia (15%) and India (13%). Nearly 70% of exhibitors expect increase in sales volume to Chinese mainland. Nearly 50% of buyers have increased number of orders, order size and unit price in 2010. In order to cope with the rising costs, nearly 50% of exhibitors who have manufacturing plants in Chinese mainland indicated that they will increase price. So far this has not affected their sales volume.
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38 Conclusion Competitive Edge of HK 83% of exhibitors mainly use HK trade fairs to find new buyers. Nearly 80% of buyers mainly use HK trade fairs to contact new suppliers. 82% of exhibitors have either received or are negotiating orders at this Fair. Buyers consider competitive edge of HK’s watch & clock industry includes high product quality and innovative product design. Among those buyers who are sourcing branded timepieces, over 70% are currently sourcing/ considering sourcing for HK brands.
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39 Key Findings Exhibitors End Thank You
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