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By Speaking! BUILDINGYOUR AUDIENCE & YOUR BOTTOM LINE Deborah Gilboa, M.D.

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Presentation on theme: "By Speaking! BUILDINGYOUR AUDIENCE & YOUR BOTTOM LINE Deborah Gilboa, M.D."— Presentation transcript:

1 by Speaking! BUILDINGYOUR AUDIENCE & YOUR BOTTOM LINE Deborah Gilboa, M.D.

2 Want to sit back and relax? Text To: (781) 262-3877 Type your message: 983801 For the slides!

3 WHY DO YOU WANT TO SPEAK? Grow your platform Make more $ Spread your message – what’s yours? HELP PEOPLE!

4 WHAT IS “SPEAKING?” Sharing your passion Offering tools Responding to events Teaching, leading, facilitating… Showing your worth Solving a problem. What can you solve?

5 Conference speaker Book published TV appearance Brand ambassador Attendees at a session Columnist Collaboration SPEAKING WHEN YOU WANT _______ $$$$ Product development Create community

6 CLAIM YOUR EXPERTISE Source For Friends Source For Communities Local Paper HARO helpareporter.comhelpareporter.com

7 SPEAKING WHERE? Live events –Introductions, moderating, panels, workshops, keynotes Courses –Live, online, video Media –Podcast, internet, radio, TV Which is your biggest goal?

8 SPEAKING… HOW? 1.Start! 2.Build: -Skill -Credibility -Resume -Proof 3.Market

9 GETTING THE GIGS 1.Who needs your message? 2.Where are you already in? 3.Who do you know? 4.Who could you meet? Yeah, but WHERE?

10 WHERE IS YOUR AUDIENCE? Schools –Administrators, teachers, students, parents Service organizations –Leadership, staff, clients Companies –Leadership, employees, customers Government agencies –Military base, local government, public service Faith groups –Staff, members, outreach Trade/professional associations –Nat’l, state, local Religious organizations –Nat’l, state, local Higher ed –Colleges, sororities, alumni, staff, student groups

11 HOW DO YOU GET IT? 1.Find a connection 2.ID the decision-maker. ~ Never take a no from someone who doesn’t have the power to give a yes. ~Ask great questions. ~Name the problem you can solve. 3.Be more than they imagined!

12 HOW DO YOU GET PAID?  What’s your “happy” price?  Saying yes to something means saying no to something else  Believe

13 WHAT MAKES YOU DIFFERENT? 1. Watch me on video.on video 2. Look where I’ve been.where I’ve been 3. See what I offer.what I offer. 4. Remember what you’ll get! what you’ll get!

14 WHAT IS THE VALUE TO YOU? Money Travel Expenses ? Sales opportunities Attendee lists Decision-makers in the audience Video/photography

15 Learn More At: www.AskDoctorG.com/join Twitter: @AskDocG Email: drg@AskDoctorG.com Facebook: AskDoctorGAskDoctorG

16 Grab these today! Available now!

17 Can You Help Me Out?? I am looking for 10 bloggers to beta test our amazing new online course The Behavior You Want System FOR FREE!!!!!! I just ask you give your honest feedback through a survey at course completion and share if you see results in your own kiddos! If you are interested, sign up at the below link: http://bit.ly/DrGHelp


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