1. Developing social gaming platforms without starting from scratch Oscar Diele - CMO casual connect europe, 8-10 February 2011

2. Founded by two Dutch entrepreneurs

3. © SPIL GAMES We’re a publisher of gaming platforms …

4. © SPIL GAMES …and a game developer.

6. 2004 - First step into Online Gaming

7. © SPIL GAMES 2011 - 3 Social-gaming platforms localized in 19 languages

8. © SPIL GAMES 130M Unique Visitors

10. Quite an exciting journey to get there …

11. We had a good recipe …

12. © SPIL GAMES

13. … but we were not engaging our users socially

14. From casual to Social 1 - Revamping our gaming platforms !

15. Create a profile!Create an AvatarSave Favorite Games Leave CommentsCreate an Album Activity Feeds Make Friends Awards & High Scores Building a social layer >1000 per hour >250k per week >50 per minute >11M profiles

16. Monetizing our own platforms

17. Becoming an open platform for developers

18. Tap into our API’s Connect your game with our current services (awards, UGC, High scores …) Make your games stickier, more social, more viral, more competitive and easier to monetize games One game / one code / one version : roll our in “one go” to all our sites Get your game promoted towards 130 Mio UV’s NEW

19. From casual to Social 2 - Expanding our distribution !

20. Spilgames Gaming platforms Mobile Social networks Android iOS Family Facebook Hyves VZ Netwerken Girls Teens

21. Social Networks

22. Mobile

24. THANK YOU