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Published bySabina Johnston Modified over 9 years ago
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1 Peroxide Glass & Surface Cleaner
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2 Peroxide Glass & Surface Cleaner Strategic Rationale Fills a gap in the Ecolab Housekeeping portfolio Peroxide cleaners are prominent in the Education, Government, and Commercial market segments Opportunity to develop a Peroxide cleaner that works on glass and delivers a positive user experience Simplify the cleaning process-one product on multiple surfaces
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3 Three SKUs available at launch (8/1/11) 6100609: Peroxide Glass & Surface Cleaner Oasis (2.5 Gallon) 6100610: Peroxide Glass & Surface Cleaner QC (2/1.3L) 6100608: FaciliPRO Peroxide Glass & Surface Cleaner QC (2/1.3L) Oasis Pro pack size available in 2012 Peroxide Glass & Surface Cleaner
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4 Green Seal TM certified (GS-37) USDA BioPreferred certified Product is not registered to sanitize or disinfect Dilution Range: 1, 2, 4 ounces per gallon Fragrance: Morning Breeze Peroxide Glass & Surface Cleaner
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5 Simplifies the cleaning process – one product and one dilution to effectively clean multiple surfaces Leaves a streak-free shine on glass and mirrors through the use of peroxide and a plant-based surfactant Reduces the need to stock multiple products and streamlines the employee training process Pleasant fragrance and color create a positive user experience An environmentally responsible cleaning product that is easy to insert into existing Ecolab dispenser Peroxide Glass & Surface Cleaner Key Customer Benefits
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6 Competitive Product Comparison Peroxide Glass & Surface Cleaner Competitive Product A Competitive Product B Competitive Product C ColorYellowClear ScentCrisp and Fresh Morning Breeze Chemical odor Shelf Life concentrate Minimum 1 year Unknown CertificationsGreen Seal GS-37 and USDA BioPreferred Green Seal GS-37 Green Seal GS- 37 and USDA BioPreferred Dilution Rates1, 2, 4 oz/gal for all surfaces Glass at ½ oz/gal, All Purpose at 4 oz/gal Glass and light duty at 1 oz/gal, Heavy-duty at 2 oz/gal Light duty at 4/5 oz/gal and degreaser at 8 oz/gal Performance on Glass SuperiorMarginal Streaks and film at higher than 1 oz/gal dilution 6
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7 Dispenser Labels Peroxide Glass & Surface Cleaner 6100609: Peroxide Glass & Surface Cleaner Oasis (2.5 Gallon) 92152938-Wall Chart 92152939-Dispenser 92152940-Bottle 92151308-Kit 6100610: Peroxide Glass & Surface Cleaner QC (2/1.3L) 92022866-Wall Chart 92022867-Dispenser 92022868-Bottle 92021168-Kit 6100608: FaciliPRO Peroxide Glass & Surface Cleaner QC (2/1.3L) 92152970-Wall Chart 92152971-Dispenser 92152972-Bottle 92151309-Kit
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