1. Borders Business Programme IT and Marketing Functions of Web-based Systems Russell Taylor Lecturer in Computing Borders Business Programme

2. Course Content Functions of Web-based Systems Keeping Data Secure on the Web Creating Web Pages Searching & Extracting Data Information Formats E-commerce Applications / E-Commerce Implementation Issues The Design Process

3. Functions of Web-based Systems Information Sites  Trade (B2B) and Public (B2C) Access  Largely Catalogues on-line  Limited functionality e.g. Search, Dealer Locator, etc.

4. Functions of Web-based Systems “Pure” E-commerce Sites  Trading direct with the Public (B2C)‏ (http://www.amazon.com/)http://www.amazon.com/ or  With Trade (B2B) (http://www.feridax.com/)‏http://www.feridax.com/

5. Functions of Web-based Systems E-government  “Using ICT to provide electronic methods of interaction between Citizen and Government designed to transform the relationship between both parties”  UK a leading exponent of E-government  www.direct.gov.uk The main UK E-government “portal” www.direct.gov.uk

6. Functions of Web-based Systems Hybrid Sites  Information & Function  Insurance Comparison Sites: GoCompare.com, MoneySupermarket.com, etc.  Social Networking Sites MySpace, Facebook, etc.

7. Keeping Data Secure on the Web Access Security Account Credentials Account Login Passwords Security Questions  Biometric Security  Fingerprint, Retinal Scan

8. Keeping Data Secure on the Web Network Security  Encryption HTTPS (Secure Hypertext Transfer Protocol)‏  128 bit Encryption – 256 used by MOD / NASA / CIA  “Hardening” of Servers - “Bug Searching”  Ethical Hacking  Hackersafe/McAfee

9. Keeping Data Secure on the Web Firewalls  IP “Masking”  DNS “Pass-through” and Mirroring Virus Protection  Virus Signatures  Behavioural and Heuristic Monitoring

10. Creating Web Pages Web Application Creators  Dedicated Expression Web 2, Dreamweaver  Rapid Application Development Tools Visual Studio, C++, etc.

11. Searching & Extracting Data Search Engines  Contextual Search Search Functions  Google  Yahoo  MSN  Lycos  Ask Jeeves

12. Information Formats “Appropriate” Format  For the data  For the audience  “Fit for purpose”  Accurate and relevant Advertising Standards Regulation Data Protection Act

13. Information Formats Data and Information  Understanding the difference  Data raw and straight from source  Information Interpreted, contextual, meaningful to audience

14. Information Formats Data Formats  Tables, Charts, Lists, Images  Body Text Descriptive, Informative, Leading to Action Technical Formats  Jpeg, gif, pdf, etc.

15. E-commerce Applications Main Single Purpose  To sell Products or Services By Informing  Describing attributes and features  Describing benefits of use  Describing advantages over competitor products or services

16. E-Commerce Implementation Issues Policies Legal Requirements  Sale of Goods Act, Distance Selling Regulations Terms & Conditions of Supply Third-parties  Intermediaries E.g. ProtX, Worldpay, etc.  Merchant Service Providers (MSP)‏ E.g. Streamline, PayPal

17. The Design Process Analysis – Capturing User / Market Preferences Design – Interpretation of User Preferences Implementation – Developing Prototypes Testing Evaluation – Possible Reiteration of Prototyping Process Maintenance – Ensuring Continued Functionality

18. Analysis Analysis – Capturing User / Market Preferences  Methods – Research-based Focus Groups Surveys Looking at Competitors Reviewing Other Research Sources  Validity, Relevance, Timeliness

19. Design & Implementation Design  Interpretation of User / Market Requirements  Product: System Specification Implementation  Creation of Prototype(s)‏ Alpha, Beta,......Release Candidate Hotfixes, Service Packs, etc.