3. Trenton Steeltown Centennial Park Campground Presented by: Krista Beck Ann Frances Cameron Tara Hawes Sarah MacKinnon November 27, 1997

4. Our Goals for 1998 1 To increase awareness of the existence of the Park among residents of Pictou County and neighbouring counties. 1 To improve the image of the park as a wholesome, family-oriented recreational experience. 1 To generate increased visitor traffic and revenue from camping, mini golf, our pool and the take out/canteen

5. We Can Achieve These Goals By…

6. Increasing... # Pool Prices $1.50 # Mini Golf Prices by 50 cents # Take Out / Restaurant Revenue by 15% # Campground Revenue by 20%

7. AND...

9. Daily and Weekly Newspaper Advertisements # Daily – 1 Full Page Ad Every 12 days – $1,000 Cost Per Day – $12,000 Total Expense # Weekly – 1 Full Page Ad Every 24 weeks – $600 Cost Per Week – $14,400 Total Expense

10. Highway Sign # 1 Large Highway Sign to Attract out of town Visitors # $2,500 Total Expense

11. Directional Signs # 1 Small Directional Sign # $50 Total Expense

12. Radio Advertisements # 4 times a week # For 7 months # $24 each for 30 second advertisement # $2,688 Total Expense

13. Trenton Park Brochures # 5000 Brochures # $2.00 cost per Brochure # $425 Distribution Costs # $10,425 Total Expense

14. Nova Scotia Travel Guide # 1 1/4 Page Ad # $1,500 Total Expense

15. Trenton Park Website # New Technology will allow us to reach potential visitors from all over the world!! # Reservations can be made via our Javascript constructed form ONLINE!

16. Television Ad Channel Advertisement Trenton Campground Park

17. Trenton Park Campground

18. At our Park you can Experience...

19. 902752-1019902752-1019