1. Planned Giving in Small Shops An Essential Component in NGO Fundraising Christine Kwan The Hong Kong Council of Social Service

2. Planned Giving Basics Planned giving is the cultivation of donors for the purpose of receiving major gifts, usually in the future. The gift is made from donor’s assets, not current income. Because of size and complexity, they require planning and often are transmitted through a legal instrument such as a will or a trust.

3. US Experience Philanthropic Giving Index (June 2005) by The Centre on Philanthropy, Indiana University  fundraisers rated planned giving as the 2nd most successful solicitation technique. (especially with health & religious non-profits)  6.9% of fundraisers report that their organization received 51-75% of their revenue from planned gifts.

4. US Experience “Leave a Legacy” campaign http://www.leavealegacy.org http://www.leavealegacy.org  a national effort to inspire people from all walks of life and all income levels to think beyond their lifespan when doing good works.  donors to remember a cause or a charity in their will or estate plan.

5. 2006-06-27 明報 A36 國際要聞

6. UK Experience Planned giving up 50% in 4 years. 2002: http://www.rememberacharity.org.ukhttp://www.rememberacharity.org.uk  achieved 32% awareness of its message in the 1st year;  constitute a major proportion of non- profits’ incomes.

7. To Sum Up Planned Giving has the following advantages: contribute towards NGO’s development programs regardless of economic downturns cost effective offer attractive options to donors

8. To Sum Up but it also requires… organizational patience time legal and financial planning advice non-profits to establish own Gift Acceptance Policies for its planned giving program

9. What about HK? Not tax-driven, $0 estate duty with effect from Feb 11, 2006 vs. overseas: planned gifts can decrease taxes & increase inheritances to loved ones. Culture of passing wealth to the next generation vs. overseas: charity as the primary estate beneficiary

10. 2006-06-27 蘋果日報 A1 頭條

11. 2006-06-29 星島日報 D02 娛樂

12. Ageing Population HK ageing population 12.1% 13% 27%

13. Ageing Population A larger and wider spectrum of elderly population:  age groups: under 75, 75-84, 85 or above  different health conditions & socio-economic characteristics A higher elderly dependency ratio:  2004: 164  2013: 378  mid 2033: 428

14. Implications What should be done to prepare for the challenges in an anticipated aging society? How to prioritize NGO’s fundraising strategies in the next 5 year plan (2007- 2012)?

15. Assess Readiness Institutional Audit  Assess financial viability / stability  Review, adapt mission statement Program Audit  Interview supervisors, board, key supporters to initiate buy-in  Review donor base strengths & weaknesses Staff Audit  Identify staff/ budget resources  Assess educational preparation

16. Prerequisites Review your audits Select model  Volunteer-driven  Staff-driven  Combination Want to get started Decide what to promote

17. Available Platforms HKCSS support initiatives: Will Power for Legacy Life Care Movement  www.lifecare.org.hk www.lifecare.org.hk

18. Keep In Touch Christine Kwan HKCSS T: 2876 2453 christine.kwan@hkcss.org.hk