1. Serving a Global Audience Brian Oh Director, Business Development

2. Gamevil Inc Established in 2000 Mobile game development and publishing HQ in Korea Global location in USA (LA), Japan (Tokyo) and China (Beijing) iOS and Android platform Over 260M download base worldwide

3. Is there a rule of thumb to reach at top of the ranking? Smartphone game market seems to grow larger and larger but it looks like there are handful of developers/publishers get benefit. Still, there are no right or wrong ways. Everyone should try hard to make a success.

4. 4 Global Mobile Game Market Every game wants to be successful. 155 App Store territories with 54 language support 142 Google Play markets with 49 language support

5. Focus on the market 5 Start with the market you know the best Take advantage of being in Asia Korea China Japan Taiwan Singapore Hong Kong.

6. Target Market Expansion You never know which market or country will bring better performance Game AGame B Game C Download breakdown Consider adding Thai, Russian and German.

7. Data Driven Operation Each market offers different user behavior Breakdown in each market for operation as much as possible is essential CountryiPadiPhone Japan 0.87 1.26 Hong Kong 0.48 0.61 Singapore 0.92 0.59 South Korea 0.64 0.56 Australia 0.74 0.56 United States 0.57 0.32 United Kingdom 0.38 0.31 CountryGoogle Play Japan 0.91 South Korea 0.39 Australia 0.31 Singapore 0.16 United States 0.15 United Kingdom 0.12 Hong Kong 0.10 * Revenue per download in January, 2013 Game category only / Based on App Annie

8. Social Platform Number of social platforms for games emerge Kakao: Messaging app with game center, channeling LINE: Messaging app with game center, publishing Facebook: Social network service, social integration Wechat: Messaging app, game center coming soon

9. Social Platform Kakao game example: Air Penguin Friends BragInviteCharacter upgrades

10. Social Platform Common features of social game design Share the score and achievements Send and receive gifts (hearts, items, etc) Invite friends to play together Brag the score and challenge friends Competition and ranking

11. Same events but different banners for each market Running game events for each market Market specific event Operation

12. Communicating with users Connect with them in any way possible Gamevil USA Facebook pageGamevil Youtube page Gamevil Inc Twitter accountGamevil China Weibo account

13. Operation Korean gamers need more intimate care Gamevil Korea ‘game mania’ forum Gamevil customer service board

14. Operation Cross promotion among games Language specific banners for new downloads and events Push notification for retention Target local users for new downloads, participate in events and retention

15. Summary Start and focus on the market you know the best Maximize the usage of social platform Analyze and respond quickly to global audience

16. Thank you. Any questions? brian@gamevil.com