2. * Register as a developer * free for students, $99 per year for everyone else * Read the certification guidelines * Develop your app/game * Test your game against guidelines * Create the submission artwork * Submit your app/game * Cross your fingers and wait *…*… * Profit

3. * Try to make something good * Original is one way to go * But anyway make something people want to use/play * Every day if possible * Try not to make something fast just for the fun of it * Except if you don’t really care about your app succeeding * And we have enough tip calculators, thanx

4. * Read the guidelines carefully * Small things can get the app rejected * Like not handling the Back button correctly * Or having one of the artworks 1 pixel too big * You don’t want to wait a week just to find out you waited for nothing * Test your app for bugs * Try anything you might think of * Give it to your friends, family etc to test stuff for you

5. * Microsoft will provide feedback * Fortunately, they provide very clear instructions on how to reproduce the problem that got your app rejected * Follow the steps, fix the problem(s) * Test again your app * Re-submit

6. * Short answer? * Maybe, but not yet * While people may buy your game/app, and although the Marketplace is growing _really_ fast, it’s still small * Unfortunately, you cannot make money from free apps/games and in-app advertising outside of the US * But… * …rapid market expansion is on the way! * Microsoft – Nokia deal * CDMA update (Sprint and Verizon in the US) * And you want your app(s)/game(s) to be in there when the millions of user come… * …and they will come, the platform is usable, great and improving very fast * Not to mention that the developer tools are the best out there

7. * Congratulations * This is just the beginning though * Work hard to support your users with updates, bug fixes, new features etc * Listen to their feedback * Get ideas for expansions * Advertise your app as hard as you can * People cannot buy your app if they don’t know it exists * Promotion 101 is out of the scope of this talk

8. * I am always open to discuss your ideas * And help where I can * Find me at www.kariosgames.com email@kariosgames.com