1. Starbucks: Behind the Scenes OM Final Project: Part 1 Catherine Palma Further Questions: SixersGNY@msn.comSixersGNY@msn.com Contact #: 646-209-0369

2. Today’s Goals History and Facts about Starbucks Discuss my observations Analysis of all the different locations I went to Observations of each location s’ setting by resources Conclusion of all Starbucks locations

3. Starbucks Facts Website: http://www.starbucks.com/default.as p?cookie%5Ftest=1 http://www.starbucks.com/default.as p?cookie%5Ftest=1

5. Diversity at Starbucks: http://www.starbucks.com/aboutus/di versity.asp http://www.starbucks.com/aboutus/di versity.asp

6. Corporate Social Responsibilities: http://www.starbucks.com/aboutus/c sr.asp http://www.starbucks.com/aboutus/c sr.asp

7. Working Benefits

8. Recruiting Events More information: http://www.starbucks.com/aboutus/e ventlistings.asp http://www.starbucks.com/aboutus/e ventlistings.asp

11. Business Facts Examples from the Internet In-Class Problems Week 3: http://64.233.179.104/search?q=ca che:o3w_tV8V2tsJ:theory.csail.mit.edu/classes/6.042/spring06/cp3t.p df+Starbucks+%2B+Critical+Path+ Method&hl=en&gl=us&ct=clnk&cd =3 http://64.233.179.104/search?q=ca che:o3w_tV8V2tsJ:theory.csail.mit.edu/classes/6.042/spring06/cp3t.p df+Starbucks+%2B+Critical+Path+ Method&hl=en&gl=us&ct=clnk&cd =3

13. More studies of Starbucks Case Study: http://www.claritas.com/claritas /Default.jsp?ci=2&pn=cs_starbu cks http://www.claritas.com/claritas /Default.jsp?ci=2&pn=cs_starbu cks Input-Output Model of Starbucks: http://homepages.wmich.edu/~c 4heeres/Project3bus270.htm http://homepages.wmich.edu/~c 4heeres/Project3bus270.htm

14. My Analysis Locations I’ve been to 42 nd St 59 th St 15 th St Flushing – Main St. Current Semester Location I Go 42 nd St 59 th St 15 th St My Observations for almost the whole day in Starbucks: Penn Stations (34 th St)

15. Starbucks Observation: 2/24/06 Time:Time: 12:45 PM – 6:00 PM Location:Location: Penn Station 34 th St. Time Line 12:45 PM – 2:30 PM Line is very quick and short 2:30 PM – 6:00 PM Very busy Resources for Project Pamphlets from Starbucks What I did there Lunch: Sandwich, Coffee and Pastry Dinner: Sandwich Logic and Business Communications Homework Audience Type College Students Professional Workers High School Students

16. Environmental Differences: Manhattan 15th St. Near Baruch College College Students and Professional Workers 42 nd St. – Times Square Tourists Other types of audiences 59 th St. – Columbus Circle College Students Professional Workers 34 th St – Penn Station High School students College students Professional Workers Tourists Local Residents Most Busiest: Most Busiest: 59 th St. and 15 th St. Least Busiest: Least Busiest: 34 th St.

17. Facility Benefits 42 nd St. – Times Square Easy to socialize 15 th St. Perfect Study Area Peaceful Group Area Perfect Socializing Spot Wonderful Places to plug laptops 59 th St. – Columbus Circle Wonderful Study Environment Perfect Socializing Area Wonderful Work environment 34 th St. – Penn Station Average study area Peaceful Before Rush Hour Best socializing area

18. Conclusion Busiest Location I’ve been to 59 th St. Columbus Circle 15 th St. Least Busy Location 34 th St. Facility Benefits My favorite Starbucks: 59 th St. Best Study area Good spots to charge and use your laptop College Student Environment Cathy’s Favorite Products Coffee: Cold and Warm Sandwiches Pastries Gift Cards

19. The Starbucks Experience Brief show & tell My receipt from a current Starbucks Starbucks Sandwiches Menu Starbucks Credit Card Comments Pamphlet T-mobile HotSpot Wireless Service Thoughts Locations Material relating to topics reviewed in class Overall Analysis