1. Visualizing Nutritional Information Xinyi Chang

2. Have You Visualized Data Before? Of course you have!

3. A More Realistic Example Source: http://www.tableausoftware.com/public/gallery/japan-quakes-1900

4. The Magic of Data Visualization! Source: http://www.tableausoftware.com/public/gallery/japan-quakes-1900 See analytical results visually o Find relevance among variables o Communicate concepts or hypotheses to others

5. Current Nutritional Labels Source: http://thetravelingtimes.wordpress.com/2012/03/15/gladly-ignoring- german-nutrition-labels/ Source: http://nutritionu.wordpress.com/2012/02/21/on-speed-reading- nutrition-labels/

6. Current Problems “What does the percentage value mean?” or “It contains too much information.” Not personalized“What is one serving?” Cryptic serving size description “The label looks boring.” Pure textual interface can be discouraging Consumer ComplaintProblem with Label

7. A Mobile App to Solve the Problem Wherefore art thou an app? Educated shopping experience Convenience Interaction features o e.g. tapping

8. Current Technology Competitive analysis

9. Highlights on Our Features Personalization o Age, height, etc. o Nutrients of interest Pure icon-based interface Comparison mode (new!)

10. Our Features

12. Mini User Study on Icons

13. Our Features

14. Next Step Determine what could be used to help people perceive serving sizes better Refine icons How to handle corner cases? (e.g. 200% RDA) Build the actual app!

15. Our Ultimate Goal? Eat Healthy!

16. Other Possible User Studies How well do people associate nutrients with icons? How well do people associate colors with specific nutrients? Do people associate letters with nutrients?

17. Emotion Visualization? Ever wondered what mood people are in? Click Me!