1. BUCS Conference 2010 Strategic planning and fine detail: making sports services indispensible  David McHendry – Principal Consultant  14 th July 2010 Integrity, Innovation, Inspiration

2. BUCS Conference 2010 Contents  Introductions  Context  What do we mean by indispensible?  Service challenges?  Potential interventions Integrity, Innovation, Inspiration

3. BUCS Conference 2010 Context  Fee structure for universities  Increase in competition between institutions  Ageing stock of facilities  Cuts in funding  Universities looking beyond students in relation to wider partnerships and income generation.  Developing opportunities outside of peak demand.  Sport potentially under attack for funding Integrity, Innovation, Inspiration

4. BUCS Conference 2010 KKP work across the sector Manchester Metropolitan University  Feasibility study on a new joint facility with the local authority.  Assessment of need  Facility mix  Capital cost  Revenue business plan  Operational structure  Management options  Business planning in relation to the re-procurement of the Sugden SC – with University of Manchester. Integrity, Innovation, Inspiration

5. BUCS Conference 2010Integrity, Innovation, Inspiration KKP work across the sector University of Leeds  Feasibility for the development of a new Boathouse.  Needs assessment  Design  Costing  Business planning support.

6. BUCS Conference 2010Integrity, Innovation, Inspiration KKP work across the sector University of Sussex  Service strategy and facilities development options.  Review of existing structure  Role of the service  Facility and campus development options  Service development options

7. BUCS Conference 2010Integrity, Innovation, Inspiration KKP work across the sector Northampton University  Feasibility study on a new facility and service structure.  Assessment of need  Facility mix  Capital cost  Revenue business plan  Partnerships with neighbouring school and borough council  Link to campus master planning  Conference opportunities  Service structure

8. BUCS Conference 2010Integrity, Innovation, Inspiration KKP work across the sector University of Birmingham  Business plan for the replacement of the Munroe SC.  Assessment of need  Facility mix  Capital cost  Revenue business plan  Conference opportunities  50m pool opportunity  Link to campus master planning  Site development options

9. BUCS Conference 2010 Facility location – U o B Integrity, Innovation, Inspiration

10. BUCS Conference 2010Integrity, Innovation, Inspiration Facility location – U o B

11. BUCS Conference 2010Integrity, Innovation, Inspiration Facility location – U o B

12. BUCS Conference 2010Integrity, Innovation, Inspiration Facility location – U o B

13. BUCS Conference 2010 Indispensible  What do we mean by positioning sport as an indispensible service?  10 minute discussion Integrity, Innovation, Inspiration

14. BUCS Conference 2010 Challenges facing sports services  What are the challenges facing sports services over the coming years?  10 minute discussion Integrity, Innovation, Inspiration

15. BUCS Conference 2010Integrity, Innovation, Inspiration Strategic planning Where do you want it to be? Position Role Value Condition Relationships Indispensible Vision Objectives Strategic partnerships Investment Possible interventions: Strategy development.. Where is your service now?

16. BUCS Conference 2010Integrity, Innovation, Inspiration Strategic planning - interventions  Quality of the offer  Facility infrastructure  BUCS teams  Intra-mural  Community clubs  Coaching and volunteering  Reach of the service  Proportion of students and staff  Segmentation of student body  Community  Management information  What do we actually know about our performance?  What do we not know about the service?  Does the service have a ‘value’?

17. BUCS Conference 2010Integrity, Innovation, Inspiration Strategic planning - interventions  Pricing  Membership packages  Pre-payment options  Top-up to student fee structures  Payment at point of service delivery  BUCS status vs increasing participation  Is this an issue?  Is there a balance to be achieved?  Cost of the service  Need to drive efficiencies  Perception of value among SMT  Ability to invest

18. BUCS Conference 2010Integrity, Innovation, Inspiration Strategic planning - interventions  Partnerships  Are the right partnerships in place?  Do these partnerships provide added value to the service?  How do students directly benefit from these partnerships?  Marketing  How is the service presented and re-presented to students and staff?  Is there a knowledge based marketing approach; or is it a promotional campaign?

19. BUCS Conference 2010Integrity, Innovation, Inspiration Strategic planning - interventions  Quality of the offer  Reach of the service  Management information  Pricing  BUCS status vs increasing participation  Cost of the service  Partnerships  Marketing