1. Method Engineering Wensi Ai Value-Driven Service Matching

2. Agenda 2 Method and authors Origins Purpose Main phases of Value-Driven Service Matching Related literature PDD Example Conclusion

3. Value-Driven Service Matching Authors Dr. Jaap GordijnDr. Sybren de Kinderen Dr. Roel Wieringa Associate professorPostdoctoral researcher and project manager Full professor Service Science and Innovation at Free University, Amsterdam. Architectural Coordination of Enterprise Transformation Information systems at University of Twente. 3

4. Origins A part of VITAL Project (Value-based IT ALignment) Based on e3value method (Gordijn & Akkermans, 2001) An Economic value-based approach to alignment in networked businesses Three parts Service (Value-Driven Service Matching) Design Maturity 4

5. 5 VITAL Project E3value method Etc. Maturity Design Service Value-Driven Service Matching

6. Purpose 6 Business – IT alignment (High level) Demand / Supply matching in e-business/service sector of telecom companies The result can be used for further value oriented assessments

7. Main phases of VDSM 7 Step 1: Elaborate desired consequences Step 2: Identify benefits and the services that contain them Step 3: Construct service bundles

8. Related literature 8 A sharing-oriented service selection and scheduling approach for the optimization of resource utilization (Wang & Xu, 2012) Service tailoring: Towards personalized homecare systems (Zarifi Eslami, Zarghami, Sapkota & Sinderen, 2010)

9. PDD 9

10. Example 10 Step 1: Elaborate desired consequences Identify consumer’s want (internet at home) Identify desired consequence (internet access of mid-ranged bandwidth) Prioritize consequences (high) Add consequence (to the list) Archive consequence (N/A) Elaborate wants (mobile internet)

11. Service catalogues 11

12. 12 Step 2: Identify benefits and the services that contain them Consult service catalogues (services) Match services with consequences (match)

13. 13 Step 3: Construct service bundles Apply supplier-side constraints (TV-Cable) Finalize service bundle (final result)

14. Service Bundle 14

15. Conclusion 15 Useful matching method Very interesting concept of service bundling Bottle neck – business constraints from different suppliers

16. References 16 Gordijn, J., & Akkermans, H. (2001). E3-value: Design and evaluation of e-business models. IEEE Intelligent Systems, 16(4), 11–17. Wang, Z., & Xu, X. (2012). A sharing-oriented service selection and scheduling approach for the optimization of resource utilization. Service Oriented Computing and Applications, 6(1), 15-32. Zarifi Eslami, M., Zarghami, A., Sapkota, B., & Sinderen, M. van. (2010). Service tailoring: Towards personalized homecare systems. Proceedings of the 4 th International Workshop on Architecture, Concepts and Technologies for Service Oriented Computing, Athens, Greece, 109-121.

17. Thank you 17