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Michael Sanders| DealerVision.com | President | Take Your Vehicle Photos & Videos to the Next Level Michael Sanders.

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Presentation on theme: "Michael Sanders| DealerVision.com | President | Take Your Vehicle Photos & Videos to the Next Level Michael Sanders."— Presentation transcript:

1 Michael Sanders| DealerVision.com | President | Michael@DealerVision.com Take Your Vehicle Photos & Videos to the Next Level Michael Sanders

2 Session Summary Photography Videography Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com

3 Camera / Video Equipment Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Cons Do I need a DSLR? Pros Best picture quality Excellent Interior shots Expensive Bulky Exposed lens

4 What to look for Camera / Video Equipment Point and Shoot Cameras CMOS Sensor Big OL’ Lens We Recommend Canon G16 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com

5 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Android OS Cameras Smart Phone Go Pro or Equivalent Camera / Video Equipment Other Cameras

6 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Photo Technique Beauty is in the eye of the beholder.

7 Michael Sander | DealerVision.com | President| Michael@DealerVision.coml Manufactures Photos

8 Michael Sander | DealerVision.com | President| Michael@DealerVision.coml Photo Technique #1 Reduce Shadows

9 Michael Sander | DealerVision.com | President| Michael@DealerVision.coml Photo Technique #1 Reduce Shadows

10 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Photo Technique #1 Reduce Shadows even more!

11 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Photo Technique #2 Avoid “Bubble” effect

12 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Photo Technique #2 Zoom-in on the car

13 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Photo Technique #3 Low angle shoot

14 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Photo Technique #3 Low angle shoot

15 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Manufactures Photos

16 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Photoshop

17 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Photoshop

18 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Photoshop overlay Overlays

19 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Overlays Staging

20 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Photobooths Are they right for your dealership? Texas Direct Auto

21 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Photobooths Considerations Climate at your location Increases photography time X 3 Lighting Min 15’ ceiling height. Min. 20’ X 30’ dedicated space Opportunity cost

22 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Video Are we there yet??? Studies High retention of dealers using video Will Video overtake photos

23 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Types of Video Slide show, still frame Real Video with VIN explosion audio Real Video with VIN specific audio Real Video with Custom audio

24 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Types of Video Slide show, still frame

25 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Types of Video Video with VIN explosion audio

26 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Types of Video Video with VIN specific audio

27 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Types of Video Video with Custom Audio

28 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Video Software iMovie Automotive Video Software

29 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Which Video is right for your dealership Plan a strategy New and/or used cars Who will shoot the video? Cost Considerations - Overview Set you dealership up for success

30 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Which Video is right for your dealership Think big but start small Integration into current web platform Button vs. Embedded video PC, Mobile, Tablet etc. Plan a Strategy

31 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Which Video is right for your dealership More views on YouTube Video Library for new? New car videos too?

32 Michael Sanders | DealerVision.com | President | Michael@DealerVision.com lMichael@DealerVision.com Which Video is right for your dealership Lot service provider What video software do they use Will they be able to handle the extra work? What is the cost See 5 samples of dealers currently using service In-House What is the commitment level of management? What to look for in a photographer/videographer Additional cost of labor and software Who will shoot the video

33 CONTACT INFO Full Name: Michael Sanders Company: DealerVision.com Job Title: President Email: Michael@DealerVision.com Share an important takeaway you received from this session using hashtag #DD19 for a chance to win an iPad


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