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SMOOTH SELLING TRANSACTION SUGGESTIONS FROM A BUYER’S PERSPECTIVE by MICHAEL MALAKER DIRECTOR OF MATERIAL & OPERATIONS SHAMROCK INTERNATIONAL FASTENERS (USA) (www.shamrockif.com) SEPTEMBER 23, 2009
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OUTLINE COMPANY & PERSONAL INTRODUCTION REQUEST FOR QUOTE (RFQ) COMMUNICATION CONGRATULATIONS – YOU WON THE BUSINESS! LEAD TIMES QUALITY REPEAT ORDER
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COMPANY & PERSONAL INTRODUCTION SHAMROCK ( www.shamrockif.com )www.shamrockif.com – ESTABLISHED IN 1972 – PRODUCT BASE INCLUDES FASTENERS, STAMPINGS, WIRE FORMS, OVERMOLDS, CASTINGS, MACHINING – 23% GROWTH IN 2009 FISCAL YEAR MICHAEL MALAKER – METALS INDUSTRY FOR 17 YEARS – FASTENER INDUSTRY FOR 3 YEARS – LEAN SIX SIGMA BLACK BELT
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RFQ DETAILS LESS THAN 5% OF ALL RFQ’S BECOME ORDERS MAINTAIN FOCUS….CAN’T WIN EVERY ONE ALL RFQ DETAILS MUST BE BASED ON THE CUSTOMER’S PRINT. NOTE ALL DEVIATIONS. DETAILS, DETAILS, DETAILS…NO HIDDEN FEES DON’T QUOTE OUTSIDE YOUR CAPABILITIES
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PROPER RFQ CYCLE Receive RFQ Research ALL RFQ Details Ask Questions Submit RFQ Follow Up on RFQ
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RFQ DETAILS BE WILLING TO MOVE THE PRICE TO HIT A TARGET (WHEN AVAILABLE) QUICK TURNAROUND EVERY RFQ IS IMPORTANT TOTAL COST IS MORE IMPORTANT THAN PRICE DON’T QUOTE LOW IN ORDER TO WIN THE BUSINESS ONLY TO RAISE THE PRICE LATER
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COMMUNICATION #1 RULE - DON’T BE AFRAID TO ASK QUESTIONS GET TO KNOW YOUR BUYER FOLLOW UP ON RFQ’S…..ASK FOR FEEDBACK TRACK WINS & LOSSES TO KNOW YOUR TARGET PRODUCTS BY CUSTOMER ASK FOR MORE
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CONGRATULATIONS – YOU WON THE BUSINESS!!
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LEAD TIMES MEET YOUR DEADLINES. 45 DAYS 60 DAYS. REMEMBER – TOTAL COST (LEAD TIME, TERMS, PRICE, QUALITY) IS MORE IMPORTANT THAN LOWEST PRICE STREAMLINE YOUR PROCESS. MULTIPLE DEPARTMENTS CAN BE WORKING ON THE SAME ORDER (ENGINEERING, PURCHASING, MANUFACTURING, ETC.)
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QUALITY THE PRINT IS THE SOURCE DOCUMENT DO YOU KNOW THE ISO, ASTM, DIN, IFI, ETC. STANDARDS? CONTINUALLY EDUCATE YOUR ENTIRE WORKFORCE ON YOUR QUALITY SYSTEM BUILD QUALITY INTO YOUR PROCESS QUALITY IS A PART OF THE DESIGN PROCESS ASSUME YOUR CUSTOMER IS GOING TO CHECK THE PART
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DO YOU KNOW HOW MUCH QUALITY YOU NEED?
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QUALITY CORRECTIVE ACTIONS MUST BE PERMANENT YOUR PPAP DOCUMENTS SHOULD BE USEFUL TOOLS NOT USELESS PIECES OF PAPER (PROCESS FLOW, FMEA, CONTROL PLAN, ETC..) PLANDOREVIEWIMPROVE
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REPEAT ORDER THE ULTIMATE GOAL IS CUSTOMER SATISFACTION DID WE DO A GOOD JOB TO RETAIN THE BUSINESS? YOU SHOULD NEVER BE SURPRISED
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THANK YOU FOR YOUR ATTENTION ( www.shamrockif.com )www.shamrockif.com
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