1. Powerful School Marketing Solutions Marketing from Confidence Delivered By Dean Kephart Kephart Marketing QED’s 8 th Annual Education Marketers’ Forum Powerful School Marketing Solutions

2. National Trends Results, results, results Anecdotal is not enough Validation QED’s 8 th Annual Education Marketers’ Forum

3. Powerful School Marketing Solutions Fear of budget cuts Fear of test results Fear for safety Fear of teacher satisfaction Fear of community perceptions Education CODE RED QED’s 8 th Annual Education Marketers’ Forum

4. Powerful School Marketing Solutions Marketing Approach Awareness of fears Provide tools to address fears Move beyond fear to passion QED’s 8 th Annual Education Marketers’ Forum

5. Powerful School Marketing Solutions Value of Research Customer requirements Product development Public relations Product positioning Internal mentality

6. Powerful School Marketing Solutions Internal mindset External validation On-going commitment Attitudes Toward Research QED’s 8 th Annual Education Marketers’ Forum

7. Powerful School Marketing Solutions Research Model Inputs Activities Outputs Outcomes

8. Powerful School Marketing Solutions Incenting Customers to Participate Prime the pump Share outcomes Highlight key sites

9. Powerful School Marketing Solutions Start Something Research From “nice to have” to “must have” Pre and post Analysis Publicize

10. Powerful School Marketing Solutions “The Dark Side clouds everything.” Yoda Star Wars: Episode II