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Marketing and International Marketing Professor Alan Wilson Dr Ian Grant 17 th March 2009
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The Department of Marketing Established in 1971 Have been offering Masters in Marketing and International Marketing programmes since the 1980s Also offering Masters in Marketing in Dubai 27 specialist Marketing Academics Close Links to Professional Bodies Dedicated Post Graduate Administrative Team
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Tailored approach to course design Core classes provide foundations, elective classes provide genuine choice & specialisation Students choose six electives from unrivalled choice of up to 20 courses Continual updating of elective choice (e.g.. Sports Marketing) Masters with Specialisation in Customer Management Growing opportunities international course collaboration (e.g. Ca' Foscari University Venice)
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Theory and practice Introductory Key Skills course Leadership and team working through Blue Skies Experiences Marketing Works – unique consultancy style group project – 19 live projects 2007/08 Dissertations – unrivalled depth of supervisors
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Calibre & diversity of students 25 nationalities represented in the MSc in Marketing & MSc in International Marketing 2007/08 Last year, 17 students achieved distinctions 2007/08 (15%) Unique opportunity for academic, professional & personal advancement “It has been one of the best years of my life. It undoubtedly helped me to stand above the crowd when applying for jobs and more importantly, I have made many new lifelong friends from every corner of the world!"“ Lyle Sibbald, MSc IM graduate 2008, Facebook, March 2009.
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Career Opportunities Graduates are employed in a number of diverse fields round the world Companies such as Accenture, Shell, Proctor & Gamble, Tennents & Sainsbury target graduates Examples of employers include Nestle, Jim Beam, L’Oreal, Diageo, Reebok, Scottish Enterprise, Royal Bank of Scotland, M& C Saatchi. Academic career and further study at PhD level
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