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From Secrecy to Transparency in Nuclear Medicine: which way to follow? Karina De Beule Spokesperson –sr. expert Communication
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Communication with the public: a gadget, a necessity or an opportunity? Changes in: –Policy of the media: faster, less time to check, … –‘New’ media: rumors spread in no time, –Public expectations change: greater access to information-> increasing demand of transparency; he who does not inform is considered ‘not trustworthy’ -> necessity of finding good practice of transparency and proactive communication
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International Working Groups on Transparency & Public Communication NEA Working Group on Public Communication (CNRA) -> Guidance by the end of 2010 EU Working Group on Transparency Activities (ENSREG) -> -> treats all aspects of the nuclear, except the medical use International Nuclear Event Scale -> aimed at communicating in the same way in all member countries about incidents/events in nuclear installations & transport
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France Since July 2007: INES in use for nuclear medical sector –Severity Scales for nuclear incidents and accidents and radiation protection events in the context of radiotherapy procedures –-> to facilitate the media and public understanding of the significance of nuclear incidents and accidents
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Belgium- Transparency and Class 1 FANC stimulates and demands transparency from the nuclear operators Class 1 (NPP, research reactors, Medical isotopes production, waste sites,…) Obligatory procedures: –Notify relevant events/incidents to FANC/ Bel V/… –INES 1:publication on web sites operator, FANC –INES 2,…: idem + press release by operator –From October 2010 on: communication/press release for certain events which, although without radiological impact, can cause rumors/media-attention Most operators organize regular, direct communication with local public on a voluntary basis
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Belgium- transparency Class 1 June 24: FANC organized first round table for spokespersons Class 1 –Objective: a global, workable and coherent approach exchange of lessons learned, Define and /or optimize procedures where possible and efficient Quick exchange of information; checking of facts and rumors… Networking: exchange of contacts, …
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Belgium – Transparency in Nuclear Medical sector Today: call for participation in a FANC reflection group for the nuclear medical sector –Class 2 Objective: outline a public communication and transparency approach adapted to the specific needs/limitations of the medical sector
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Transparency in the (nuclear) medical sector Why? The one who spreads the information (pro)actively – even if it is bad news – finds him(her)self always in a more advantageous position than the one who has to react EX. recent event in Mainz, change of patients, contaminated water leak in Brussels Hospital
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How? Names of participants must be submitted before 1 October 2010, to karina.debeule@fanc.fgov. karina.debeule@fanc.fgov first meeting: before end of 2010
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Thank you for your attention! Contact: FANC, Ravensteinstraat 36,1000 Brussel Karina De Beule: 0032475480598 -003222892010- karina.debeule@fanc.fgov.be www.fanc.fgov.be
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