1. CULS Czech University of Life Science Marketing Mix and Value Chain

2. CULS Czech University of Life Science Basic Marketing MixProductPromotion Place PricePROFIT

3. CULS Czech University of Life Science Seven Level Marketing Mix (refer to this link from Sheffield University in the UK)this link People People Planning Product Promotion Place PricePROFIT

4. CULS Czech University of Life Science Value chain (1) Service Marketing & Sales Outbound Logistics Operations Inbound Logistics Firm Infrastructure Human Resource Mgmt. Technological Development Procurement Margin Primary Activities Support Activities

5. CULS Czech University of Life Science To capitalise on the usefulness of the Value Chain concept... it is important to recognise that...

6. CULS Czech University of Life Science Value Chains are part of a Total Value System Supplier Value Chain Firm Value Chain Channel Value Chain Buyer Value Chain

7. CULS Czech University of Life Science Supplier Value Chain Firm Value Chain Channel Value Chain Upstream Value Perform valuable activities that complement the firm’s activities Buyer Value Chain Each firm must eventually find a way to become a part of some buyer’s value chain Ultimate basis for differentiation is the ability to play a role in a buyer’s value chain This creates VALUE!! Value chains vary for firms in an industry, reflecting each firm’s unique qualities: HistoryHistory StrategyStrategy Success at ImplementationSuccess at Implementation Value Chains are part of a Total Value System