1. My Pet Rock Andrew Patras – interface designer Drew Nicolo – content designer Eric Fritz – database architect Jason Silva – frontend programmer Brad Harbison – frontend programmer Franco Ghilardi – program team lead Benjamin Walsh – executive producer

2. The Big Idea 2D Flash Facebook game 2D Flash Facebook game Vector cartoon graphic style Vector cartoon graphic style 3 core aspects: 3 core aspects: Customize Customize Interact Interact Share Share Rocks as pets Rocks as pets Top: GraniteBottom: Rock Garden

3. How to Play Customize: Customize: Choose a rock Choose a rock Give it a name Give it a name Customize its appearance Customize its appearance

4. How to Play Interact: Interact: Send rocks on dates Send rocks on dates Battle against other rocks Battle against other rocks Watch it “play” Watch it “play” Water your rocks Water your rocks Participate in daily quiz and login prize Participate in daily quiz and login prize Change accessories Change accessories

5. How to Play Share: Share: Take photos Take photos Send photos to friends Send photos to friends Invite friends to date rocks Invite friends to date rocks Challenge friends to battle rocks Challenge friends to battle rocks Publish achievements Publish achievements

6. Anatomy of a Rock 1) Rock Base 1) Rock Base Ex: Granite, Pearl Ex: Granite, Pearl 2) Eyebrows 2) Eyebrows 3) Eyes 3) Eyes 4) Mouth 4) Mouth 5) Head 5) Head 6) Misc. 6) Misc. Above: Coal with Accessories

7. Rock Stats Health Health Stamina Stamina Attack Attack Speed Speed

8. Walkthrough Acquire Acquire Customize Customize

9. Progress

10. Q&A Questions? Questions?