1. THE BPAMOCO FINLAND CASE
Team 3: Planning
Mikko Kärnä
Jussi Ojutkangas
Tomi Tuominen
Sari Vesterinen

2. ORGANIZATION CHART YEAR ONE

3. Human Resource Descriptions
CEO
Responsible for Finland, Russia and Baltic
Reports to US HQ
Communicates and cooperates with Functional VPs and Regional Managers
Controls and organizes the expansion to east

4. Human Resource Descriptions
Country Managers
Report to the CEO Finland
Responsible for specific market areas
Cooperation with functional departments and CEO Finland
Responsible for strategic plan implementation

5. Human Resource Descriptions
Functional VPs
Report to CEO and Regional Managers
Cover operational activities in Finland, Baltic & Russia
 assistants role very important
Outsourcing one of responsibilities

6. Human Resource Descriptions
Regional Manager
Responsible for openings and
site locations with VPs
Coordinates marketing & PR
Reports to Country Manager
Implements local level marketing strategies
Franchisee control / cooperation
Facility managers supervision

7. Human Resource Descriptions
Facility Manager
Day-to-day management
Cooperation with Regional Managers
Facility specific marketing & promotion
Branding and company image

8. Job Analysis FJA – quantitative method
– describes the contents of jobs reduces conflicts

9. Key Jobs CEO -Controls the whole operation
-Coordinates between East and West
Country Managers
-Strategic expansion implementation
-Controls business operations in their own countries and are responsible of them
Regional Managers
-Responsible for the Facility Managers
-They have to know what really happens

10. PLAN: YEAR 1 Launching operation throughout Finland
Opening 1/3 of the facilities
Management training in the U.S
(facility & regional)  local implementation
Country managers prepare expansion
Outsource functions (security & marketing)
Marketing Dpt. implements global marketing strategies
Create internal communication

11. PLAN : YEARS 2 - 4 Within 3 years all facilities operating
Baltic in year 3 starting with Estonia(HQ)
Domestic growth, gain market share
Implement FJA, future personnel needs
Additional recruiting with expansion
Organizational restructure
 Country manager to Finland
Baltic management training in Finland(yr2)
Three regional managers in Baltic

12. ORGANIZATION CHART AFTER FIVE YEARS

13. PLAN: YEAR 5 “Sky is the limit” Expansion in Baltic
(Latvia, Lithuania), Scandinavia?
Expansion to Russia?
HQ in Finland the center of new markets

14. The End