1. Chapter 7 Mobile Commerce— The Business of Time

2. Objectives What Is M-Commerce? Why Wireless? Wireless LAN
Wireless Application Protocol (WAP)

3. What Is M-Commerce? Nets: Internet, Intranet, wireless
M-commerce is e-Commerce over wireless network
Transmission of user data without wires

4. Wireless Devices Cell Phone PDA (Personal Digital Assistant)
Wireless Devices (Blackberry)

5. A PDA Example

6. Why Wireless? M-commerce offers several benefits: Convenience
Flexibility
Efficiency
Anytime, anywhere access

7. Why Wireless Standards?
Standards = protocols
Wireless network sharing
Example: Roaming -> win-win
Win for user: use of wireless device (cell)
Win for wireless providers

8. Two Wireless Protocols
Standard for wireless networking
Standard for computer applications running on the wireless networks

9. Wireless LAN
The most common standard for wireless networking is Wireless Local Area Networks, or WLAN
WLAN design is flexible and is becoming cheaper to deploy, but it travels only 150 feet
Wi-Fi and Bluetooth

10. Wireless Application Protocol (WAP)
The protocol for wireless applications
An open, global, industry-wide mobile specification for wireless network architecture; application environment and a set of communication protocols

11. How WAP works?

12. WAP Limitations (opportunities)
Low-power
Small screens with questionable clarity
Limited device memory
Small keypads and no mouse
Questionable connections for reliability
High latency before making the connections.

13. Exercises
What is the business transactions in a non-PC environment? – m-Commerce
What is the most obvious benefit of Wireless Web? - time
Other benefits – convenience, flexibility
What creates personalized user experience for m-Commerce? – location

14. Summary What Is M-Commerce? Why Wireless? Wireless LAN
Wireless Application Protocol (WAP)