1. Declaration of the company’s purpose

2.  What are the opportunities or needs that we exist to address? ◦ The purpose of the organization  What are we doing to address the needs ◦ The business of the organization  What principles or beliefs guide our work ◦ Values of the organization

3.  To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment

4.  To make, distribute and sell …all natural ice cream and euphoric concoctions….

5.  Sell the finest quality all natural ice cream…with a continued commitment to incorporating wholesome, natural ingredients…

6.  Promoting business practices that respect the Earth and the Environment.

7.  The mission of Big Brothers/Big Sisters of America is to make a positive difference in the lives of children and youth, primarily through a professionally-supported, one-to- one relationship with a caring adult, and to assist them in achieving their highest potential as they grow to become confident, competent, and caring individuals, by providing committed volunteers, national leadership and standards of excellence.

8.  To make a positive difference in the lives of children and youth so that they’ll achieve their highest potential

9.  Providing and supporting committed volunteers who have one-to-one relationships with children and youth

10.  Individuals who are confident, competent, and caring; leadership and standards of excellence

11.  "To establish Starbucks as the premier purveyor of the finest coffees in the world while maintaining our uncompromising principles as we grow.“  "To inspire and nurture the human spirit - One person, One cup, and One Neighborhood at a time."

12.  "To offer customers a perpective they can trust in the midst of techno stress and make technology live up to it's promises for people everywhere"

13.  Express your organization’s purpose ◦ Inspires support and ongoing commitment  Motivate those who are connected  Articulated in a way that is convincing and easy to grasp  Use proactive verbs to describe what you do  Short enough so anyone connected to organization can repeat it