1. What is a Mission Statement? A mission statement is a formal short written statement of the purpose of a company or organization.

2. Famous Mission Statements "We create happiness by providing the finest in entertainment for people of all ages, everywhere.“ (Disney) "eBay's mission is to provide a global trading platform where practically anyone can trade practically anything." Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

3. Some More… “Dunkin’ Donuts will strive to be the dominant retailer of high quality donuts, bakery products and beverages in each metropolitan market in which we choose to compete.” "To sustain profitable growth by providing the best customer experience and dealer support.“ (Toyota)