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Logic Models, Strategic Credibility, and Stakeholders Rick Stoddart & Jesse Thomas University of Idaho
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Interlibrary Loan - Why should Rick care?
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What Rick Really Thinks … ILL is: Crown Jewel Research Impact Student Success
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Stakeholders Who are they?
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Stakeholders What do they value?
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Mission Statement Can you state your library’s mission? Your parent organization mission?
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Logic Models...are narrative or graphical depictions of processes in real life that communicate the underlying assumptions upon which an activity is expected to lead to a specific result.
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Example: Logic Model
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Elements of a Logic Model
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Example: Complex Logic Model
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Fill out your own Logic Model
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Reading Your Logic Model
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Logic Model Conversations (ongoing) Do the outcomes match up with our outputs, statistics, or other assessments? Are Lending/Borrowing policies aligned with purpose? Are fees/fines appropriate?
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Strategic Credibility “...refers to how other others view the company’s overall corporate strategy and its strategic planning capability.” Higgins and Diffenbach, (1989).
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Study - Strategic Credibility of ILL Population: Orbis Cascade Alliance - 37 academic libraries in the Northwest Design: Capture ILL webpage language (What ILL does) Code for themes Code University Mission Statements for themes Compare ILL language to University Mission Statement (Outcomes) Purpose: More aligned ILL is with University mission - better strategic credibility
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University Mission Themes
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ILL Themes
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ILL and Mission Theme Alignments 84% have no alignment (31) 5% had 2 themes in alignment (2) 11% had 1 theme in alignment (4)
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Most Common Aligned Themes Most Common Aligned Research (2) Education (2) Nation Professional Practice Learning / Learners Accessibility Additional Mission Themes (Not Aligned) Global Collaboration
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ILL Not Aligned To Mission
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Summary Logic Models + Strategic Credibility It is not just about books and borrowing, it is about students and stakeholders Logic models can assist in visualizing actions and outcomes. Low ILL strategic credibility - not communicating alignment to parent mission Assessment of ILL impact is lacking Need to revisit ILL activities and policy for mission alignment
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Images & Citations Slide 7: Logic Model - http://www.cals.uidaho.edu/edcomm/pdf/CIS/CIS1097.pdfhttp://www.cals.uidaho.edu/edcomm/pdf/CIS/CIS1097.pdf Slide 8: Marketing Logic Model - http://www.artsjournal.com/fieldnotes/2013/09/media-logic/http://www.artsjournal.com/fieldnotes/2013/09/media-logic/ Slide 9: The Logic Model - http://www.cals.uidaho.edu/edcomm/pdf/CIS/CIS1097.pdfhttp://www.cals.uidaho.edu/edcomm/pdf/CIS/CIS1097.pdf Slide 10: Example: Complex Logic Model - http://www.emstarresearch.com/services/http://www.emstarresearch.com/services/ Slide 15, 17: Higgins and Diffenbach, (1989)“Communicating corporate strategy: the payoffs and the risks,” Long Range Planning Slide 16,18: Higgins (1996) The search for corporate strategic credibility
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Thank You! Discussion?
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