2.  Student Name

3.  Get in groups of 4 or 5  Write down on a piece of paper what steps/processes you would take to conduct a market research

4. 1. Defining an objective & problem 2. Determining appropriate research design ◦ Exploratory- Design in which the major emphasis is on gaining ideas and insights. ◦ Descriptive-Research design in which the major emphasis is on determining the frequency with which something occurs or the extent to which two variables co-vary. ◦ Casual- Research design in which the major emphasis is on determining cause-and-e ff ect relationships. 3. Designing and preparing research instrument 4. Sampling and collecting data 5. Analyzing Data 6. Interpreting Data 7. Communicating Results

5.  Gr.11s – School Store  Gr. 12s – Canadian Businesses