1. Presented By Group H: Abigail Smith, Tom Hoang, Glen McDonald, Lee Krysinski, Jerry Jimenez

2.  Mission Statement: “As a trusted leader in nutrition and wellness, Heinz-the original Pure Food company-dedicated to the sustainable health of people, the plant and our company.”  Manufactures thousands of food products  Products: Ketchup, Sauces, Infant Nutrition, Pasta Meals, and other food Products  CEO: William R. Johnson

3. - Sociocultural: - “ Going Green” - Organic Eating - Technological: - Agriculture Technologies - Enviromental Friendly Pesticides - Economic: - Rising Cost Of Raw Material and Labor -Political/ Legal: - Product Recalls - Immigration Issues -Competitive: - Brand Competition (National vs. Private) - Product Differentiation

4. - Good financial standing: -reduced costs, increased productivity -strong returns on invested capital, and enhancing total shareholder return - Sales: $10,494,983 in 2010 to $10,706,588 in 2011, while simultaneously decreasing debt by $5,112,000 - Stock : Currently at $51.87 vs. $36.00 In 2002

5. - 2007 : Shareholders complain/ Profits - 2008 : Recession in the United States

6. - 2011: Barilla Vs. Heinz - Ad about Barilla having toxins in baby food. - Current real estate debacles throughout the developed world have created financial uncertainty -Rising Cost: -Raw Material and Labor -Product Differentiation

7. -"Four A's Strategy: 1. applicability 2. availability 3. affordability 4. affinity - Marketing Campaign: - Target- Moms Community Service: - Food For needy Families -Ethical/Social Goals: - Reduce packaging by 40% - Provide Competitive Wages - Reduce annual electricity usage by 566,000 kWh and carbon dioxide emissions by 366.4 tons

8. - Focuses on strategic planning - Steps include: - Assessing economic conditions, government regulations/laws, sociocultural needs of different countries - Assessing cost of materials/production then identifying internal resources needed and available - Prioritize and develop action plans - Implement plans and then monitor outcomes

9. -Strategy: - Implements a four-point strategy focused on: - Expanding the core portfolio - Acceleration/growth in emerging markets - Strengthening/leveraging global scale - Making talent an advantage

10. -Objectives: -To generate 25% of revenue for new/emerging markets by 2016 - Generate 40% revenue in the long- term compared to 10% in 2006

12. The End